Tips to Create a Successful Social Media Business Strategy
Social media marketing has grown a lot in recent years. The population of the most popular platforms like Instagram and Facebook continues to rise as well. Nowadays, these websites have hundreds of millions of active users every month, and the number will only get bigger with time.
Given the trend, it is no surprise to see more brands trying to establish their presence and attract as many potential clients that are spending their time on social media.
If social media is still something you are struggling with, and you find it hard to come up with a solid campaign, consider the tips below.
Tip #1 – Define Clear Goals
Every campaign should start with a clearly defined goal, especially if you are going to advertise your brand on multiple platforms.
Attempting to combine multiple objectives could backfire. So if you are trying to increase sales and raise brand awareness, separate the two.
The understanding of the audience also plays a significant role. Some people might approach things differently on different platforms.
Take those who have to work at home. Some of these people have a lot on their plate going on and still struggle to get in the rhythm of things despite great and informative articles like a work from home guide by Oberlo and other sources.
This change in the lives of so many is a perfect example of how you need to approach things differently when keeping your goals and demographics in mind. Neglecting such matters will lead to a waste of resources.
Tip #2 – Use Story Mode
Stories are one of the newest features you can find on Facebook and Instagram. Story mode allows you to create content that disappears after 24 hours. Some may consider this a big disadvantage, but when used correctly, these stories can bring the campaign a lot of benefits.
Posting content that is temporary will incentivize followers to pay close attention to your profile. They will be more eager to keep up with your updates. And if you include special promotions, behind-the-scenes footage, and other exclusive content, attracting the attention of more people should not be an issue.
Tip #3 – Run Ad Campaigns
Running ad campaigns is one of the trickiest parts of the overall strategy. However, if you are intent on boosting sales, take time to learn about ads on each platform. Or, as an alternative, hire someone who has the experience and will do the work for you.
Tip #4 – Organize Contests and Giveaways
Social media profiles for brands need followers. And there is hardly any better way to attract more people than by organizing contests and giveaways.
Platform visitors will be eager to participate if you offer a prize in exchange for a share, comment, and like. And each share means that the post will reach more people that are in the friend list of those who have shared it. This creates a snowball effect.
Tip #5 – Cooperate With Influencers
Influencers are one of the main reasons why even smaller brands are shifting more focus on social media.
A shoutout or a sponsored post with a picture can make all the difference provided that the influencer will share it with the right audience.
Influencer marketing is beneficial, but you also need to ensure that you are collaborating with someone that is relevant. Otherwise, you will only end up wasting money and time making preparations.
On the other hand, the world of social media influencers is quite big. So even if you are in a relatively niche market, finding the right person or two should not be that much of a problem.
Tip #6 – Engage With Your Audience
Engage with your followers. This is extra important when you are just starting out, as establishing good relationships early on will help with showing your human side and gain a more loyal following.
If you have the time, reply to as many comments and direct messages. Incentivize a discussion with a post, and make it a regular thing. It might also be worth hiring someone who can manage the interaction with an audience aspect of your social media channels.
Tip #7 – Stick to Schedule
You need to have a schedule that will allow people to expect the next update. However, sticking to the same hours every day, even with tools that allow you to schedule in advance, is quite difficult.
Measure how much you can post. There is no reason to sacrifice quality over quantity because doing so will only hurt you in the long run.
Tip #8 – Use Analytics
Make use of available analytics tools. Not keeping track of numbers will make it impossible to make the necessary adjustments. Your future chances of social media success will increase if you keep track of the numbers that are provided by analytics.