Shopify Announced A New Link In Bio Service Called Linkpop
Shopify announced a new link in the bio service called Linkpop. Shopify built its e-commerce capabilities directly into the link on the bio page. Businesses using Shopify can add “shoppable links” to their Linkpop page, and visitors can purchase products without ever leaving the link on the bio page.
Shopify says Linkpop allows brands “to lead customers to specific pages and products at the exact moment of interest in their feed, and then transform them from a visitor to a customer in seconds”. Shopify claims that visitors can fully checkout in 3 clicks.
Linkpop includes basic engagement metrics, including visits, link clicks, and clicks per visit. The service is available now and free for anyone to use. Linkpop requires the creation of a Shopify account to manage the page but does not require having a store.