How to retarget people that visit your Shopify store?
The 2 main ways you could retarget people who’ve already visited your store- with distribution lists or with retargeting and remarketing ads.
1. Distribution Lists:
If you’re not sure why you should work on building your distribution list from day one, it is important because it basically allows you to later market to your customers and leads for free, and keep in touch with them on a more personal level.
I recommend that you spread your distribution list across a few different platforms, so that you can contact each customer in the platform he feels most comfortable with, and you can increase your open rates significantly.
For each of these platforms, you need to collect subscribers via popups/sign up forms/live chat etc. Most apps recommended here have an in-app growth tool:
- Mailing list: Collect customers’ emails and manage your list in an email autoresponder like MailChimp or Klaviyo.
- Messenger list: Collect Facebook messenger subscribers by using messenger bots like Chatfuel or MannyChat, and/or an app like Push Nova or Recart for Shopify.
- Push subscribers: Collect subscribers willing to get push notifications from your store using apps like Push Nova or Push Owl for Shopify.
- SMS list: Collect customers’ phone numbers and manage them in a list with apps like SMS bump for Shopify.
Once you have a few customers in your distribution list, you can use this list to market to them in a verity of different ways. Two important factors for the success of your distribution list marketing are segmentation and automation.
Segmenting your distribution list allows you to focus on sending the right message to the right people, and avoid spamming your subscribers. While automation allows you to use sequences, targeting your customers with certain messaging flows.
Here are some ideas for ways you could use your distribution list to convert one-time customers into returning ones:
- Birthday benefit sequence: Inviting your customer to purchase with a special birthday offer.
- Abandoned cart and browse reminders
- Product launches: Send out a product launch campaign to let your customers know there’s something new to look for.
- Content marketing: You can get away with sending many more emails updating about a new blog post, provided you give value in your posts. Invite your customers to read new posts on your blog, which would bring them back to your website, and keep you on their mind.
- Customer service surveys: Learn what your customers want and how they feel about the service in your store, while at the same time reconnecting with them and letting them know you care.
- Seasonal sales and promotions: Similarly to birthday benefits, celebrate holidays and special occasions with your customers, by offering them some special holiday spirit sales. To make this personal, you could offer deals on products similar to the ones your customers purchased in the past.
2. Retargeting Ads
Another way to retarget your website visitors is to use retargeting Ads, which allow you to display a specific ad to customers who had already visited or purchased from you. You can actually segment these ads by the type of products the customer watched, how long ago they visited your website and more.
After you’ve installed a pixel in your store, it allows you to collect the people who purchased from you into an audience, and can improve your targeting in a lot of different cases, but is an absolute must if you want to run retargeting ads.
You could advertise on Facebook by running a Facebook retargeting campaign, using audiences that you collect through Facebook pixel. Or you could run a google remarketing campaign, to advertise to your customers a verity of websites partnering with Google.
3 key principles to note when running a retargeting campaign are:
- Don’t spam: Your customer seeing your ad a few times a day is good. Your customers seeing your ad 20 times a day… not so good. Most retargeting campaigns allow you to limit the number of times a day a customer will see it. I strongly advise that you use it.
- Use dynamic ads: Dynamic ads allow you to create one copy, and change the creative according to your customers’ past actions. That way, you can display an ad recommending products that the customer viewed in the past but didn’t purchase.
- Segment: Separate your buyers from your leads. You would probably want to retarget both of them, but approach each differently, so make sure you separate them into different audiences, and adjust your ads accordingly.
Retargeting ads are one of the smartest ecommerce marketing tactics to help lure the casual browser back to your website to land the sale. Whether you’re running a retargeting ad on Facebook, or sending a retargeting email campaign, it can help boost sales you otherwise would’ve missed out on.
Retargeting campaigns give your business a second chance with a customer who has already visited your website. Sometimes a customer gets distracted by external factors while shopping on your store. With retargeting, you remind your customer to come back to your website to finish their purchase. In this article, you’ll learn why you should retarget, how to set up a retargeting pixel, retargeting tactics and more.
The below Shopify apps help you retarget people that visit your Shopify store.
Shoelace is a great app for those who want to retarget on Facebook or Instagram. With regular use, the Shoelace app provides suggestions on how to increase ROI to better market to your customers. They only track customers who didn’t complete their purchase which allows you to focus on remarketing to the casual browser.
ROI Hunter Easy – the ultimate retargeting app for both Facebook and Google.