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As we know, mastering an effective marketing strategy is paramount for online stores. One of the key pillars in this strategy is retargeting, a powerful technique that allows businesses to re-engage with potential customers...
When it comes to running a successful online store on Shopify, effective advertising is crucial to attract customers and drive sales. Thankfully, there are numerous Shopify advertising apps available that can help streamline your...
If you use Facebook to promote your products, you should be already familiar with the concepts of custom audiences, lookalike audiences, retargeting, split testing, audience breakdown… These concepts are vital when optimizing and scaling...
The 2 main ways you could retarget people who’ve already visited your store- with distribution lists or with retargeting and remarketing ads. 1. Distribution Lists: If you’re not sure why you should work on...
