7 tips for posting on social media

Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms.

1. Keep Your Social Media Posts Short and Simple

• Twitter: 71 – 100 characters
• Facebook: 40 – 119 characters
• Google+: less than 60 characters per headline

2. Include a Link with Every Social Media Post

Ensure the link is relevant

3. Include an Image with Every Social Media Post

4. Be Social on Your Social Media Networks

• Respond to mentions
• Follow or like your engaged followers
• Like posts from your engaged followers
• Monitor hashtags
• Participate in relevant conversations

5. Identify and Follow Influencers in Your Industry

6. Reuse and Recycle Your Social Media Posts

• Re-write the post using different messaging
• Include a different hashtag
• Use a different call to action
• Include a different mention
• Experiment with the time of days and days of week you share your post

7. Post Consistently and Diversify Your Offering

• Use the right social media channel for the type of content
• Post a mix of promotional, conversational, and personal posts
• Post regularly and consistently

Via AddThis