3 Factors To Consider When Running Ad Campaigns On Twitter

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Twitter is home to a very active and passionate user base. This social media platform has some nifty, native analytics features that can help you scale your business on the platform. It can be very lucrative to run targeted ad campaigns, especially if you know how to do them right.

Let’s cover 3 crucial factors to consider when running ad campaigns on Twitter.

1. Timeline

The timeline measures all of your activity on Twitter within a given period of time. This data can give you a snapshot of the most popular times to post a tweet. Here, you can view all of the stats associated with your tweets including:

  • Likes
  • Favorites
  • Retweets
  • Replies

You can compile this information to see which kind of posts draw the most engagement from your audience. Whether it be polls, promotional materials, or giveaways, keep an eye out for the kind of content that turns out to be the most popular on the platform.

2. Demographics

Some of the most useful analytics tools on Twitter are stowed away from plain sight. Bet you didn’t know that you can view the demographics of your followers broken down into a few different sections:

  • Interests
  • Location
  • Gender

The interests of your followers should be somewhat relevant to your business to maximize ad campaign effectiveness. Time your posts according to the location and time zones of your active followers. Tailor your message for a male or female audience, depending on what your analytics show.

3. Website Analytics

If you’re interested in carrying over your audience from Twitter to your private domain, try adding a website link in the “Add website” field. After, all you’ll need to do is add a simple piece of code in the website’s header tag to verify. Once complete, you’ll have access to the following:

  • Link clicks
  • Page visits
  • Average visit duration
  • Percentage of new visits

Post tweets related to popular topics that are relevant to your business in order to drive link clicks to your site, then make the necessary adjustments on your site to improve your conversion rates.

Source: ChipChip’s Blog

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