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Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Google will stop supporting Universal...
One of the most significant technologies in human history is the smartphone. The usage of mobile devices has dramatically increased during the last several years. Mobile phones are becoming the most practical choice for...
Audiences in Google Analytics are the group of users who are based on any combination of the attribute, which is useful to your business. For example, It may include users who have less than...
Shopify’s online store search function is a fully featured, powerful tool for buyers to search across all of a shop’s products, articles, and pages. But Shopify doesn’t support saving search history. How to keep...
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. The UTM parameters in a URL...
What Is a Sales Funnel? A sales funnel is a sequence of steps that a user takes for completing a conversion. A sales funnel on an eCommerce website might look something like this: The...
For anyone working to improve their rankings in the search engines, there are a wealth of SEO tools available to help you with the process. For those with small budgets, you’ll be pleased to...
Google has created an avenue for you to make your website discoverable by their robots. This service is known as Google Webmaster Tools. This tool will help you make your website discoverable by Google...
