4 Social Media Tips for Small Business Saturday

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Selfie sticks… they’re just not your jam.

No worries! Social media doesn’t necessarily have to be the product of millennial narcissism.

During Small Business Saturday (November 28), for example, local businesses turn to social media as a way of creating awareness among new customers. Here are 4 easy ways to promote your company during #SmallBizSat.

  1. Get in the spirit: Change your Twitter banner and Facebook cover photo to a Small Business Saturday-themed image that reminds customers to stop by on November 28. Sites like Canva.com will do all the work for you.
  2. Reward check-ins: Incentivize customers to share the news that they stopped by your store on Small Business Saturday. Offer a special promotion or discount to those who show they’ve checked into Yelp, Facebook, or Swarm.
  3. Celebrate other small businesses: Show your community support by following, retweeting, or promoting other local businesses in your area. Chances are, they’ll end up doing the same for you, offering exposure to an entirely new set of followers and potential customers.
  4. Hashtag, hashtag, hashtag: In order to truly join the Small Business Saturday movement on social media, you MUST always include the proper hashtags in your posts. The most popular: #SmallBizSat #ShopSmall and #SmallBusinessSaturday.
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