Shopify’s new app makes it easier for merchants to sell on Pinterest
Pinterest is continuing its push to be a major online shopping destination through a new partnership with Shopify, which will make it easier for merchants to attract new customers and boost sales. Through a new app, Shopify merchants can now upload catalogs to Pinterest and turn their products into shoppable product pins in just a few clicks.
The Pinterest app on Shopify includes a suite of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ads buying interface. For Shopify merchants, this means easy set up and access to distribution across Pinterest with or without ads, as well as reporting and results tracking to maximize reach. The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes.
Once installed, the app will allow a merchant to deploy a tag on their website, upload their product catalog and quickly publish in-stock Product Pins. Businesses will also see a shop tab appear on their profile as an additional way for their products to be discovered. So once you’ve uploaded your catalog, people on Pinterest can easily discover, save and buy products from your website without any advertising spend from you.
This means Shopify merchants get access to distribution across Pinterest, as well as reporting and results tracking. Importantly, it’s a free service, so indie sellers ad big brands alike can get organic promotion without spending a penny. Of course, there is a paid option too, which lets merchants promote their pins as a paid ad, bringing customers directly into their brands online store. But Pinterest shoppers are generally pretty savvy and could likely find their own way there anyway, which makes this is a genuinely useful feature for everyone — not just those with spare marketing budget.
The Pinterest app on Shopify is available now for merchants in the US and Canada, and will go live in countries where Pinterest ads are available — including Australia, the UK, France, Germany, Italy and Spain — in the coming weeks.