How To Reduce The Digital Carbon Footprint Of Your Website
One of the most likely sources of environmental pollution is the Internet. In other words, using the internet contributes significantly to global carbon emissions. You may contribute to environmental protection as a business owner by optimizing your website to create the smallest carbon footprint. Learn these web design pointers to make a flawless website.
1. Improve the speed of your page loads
Visiting a website generates a certain amount of carbon, which means that the longer you load the site, the more energy it consumes. Optimizing your website is a necessity. In addition to reducing carbon emissions to the environment, the speed of page loading also helps you to rank higher on search engine rankings. What’s more, you can deliver a great experience for your customers with very little time to load. There are many ways to speed up page loading, you can refer here.
Design your website with clear navigation. Website navigation (internal linking structure) is the links within the website that connect the pages together. The main purpose of navigation is to make it easier for users to find the information they need on a website. Good navigation makes it easy for customers to find what they want and for search engines to crawl. The result is more conversions and greater search engine visibility. Ensuring this factor, customers will not have useless mouse clicks (this will lead customers to pages that do not match the needs customers are looking for, which will not only increase energy consumption) but also make customers feel unhappy).
3. Reduce the number of pages
This is a tip that is also quite understandable because the fewer pages, the lower the amount of carbon emitted to the outside. You can design to combine multiple pages into one, or you can reduce unnecessary pages, so your website will look neater and make a good impression on customers.
4. Optimise your media
Frequently, media consumes a sizable percentage of your storage. However, we cannot eliminate this factor because it is quite important in creating unique values for your brand, it will help you make an impression on customers and help you stand out from the competitor. Because of that importance, to reduce storage space (or reduce carbon footprint) you can use the following methods and tools to optimize your media compress images, embed videos, or integrate a lazy loading feature to avoid slowing down your website.
The above are tips to help you design an environmentally friendly website, reducing carbon emissions to the outside. However, if you already have a website, you can integrate apps into your store for carbon offsetting. Hope this article is useful to you.