How To Integrate Shopify With Iterable

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Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.

This article will guide you on how to integrate Shopify with Iterable. Iterable integrates with Shopify, allowing you to automate your multi-channel marketing strategy based on user actions in your Shopify e-commerce website. Simply drop your Iterable API key into the Iterable Shopify app to boost retention and ROI with campaign strategies like cart abandonment and repeat purchase.

To install the Iterable app in your Shopify store, follow these steps:

Install the Iterable app from the Shopify App Store. Then, enter your Shopify store domain:

After accepting the permissions, enter the email address of your Iterable account admin, and an API key for your Iterable project:

After Iterable’s Shopify app finishes backfilling data to Iterable, it will send an email to this address.

After Shopify connects with Iterable, you’ll see a message that introduces you to the features of Iterable’s Shopify app:

Use the Import from field to specify a date to use as a starting point for data import, and select whether to synchronize customer and product data:

On the admin portal screen, select the type of events and data to track:

  • Behavioral (product views, logins, logouts),
  • Commerce (related to customers, orders, and shipping),
  • Product tracking (syncing Shopify products to an Iterable catalog)

You can also update your Iterable API key on this page.

Copy the JavaScript snippet shown on this screen, and add it to the theme code for your Shopify store. This snippet allows Shopify to send more metadata to Iterable.

After the historical backfill has finished, the email address entered above will receive a count of all synced customers, historical orders, and products.

You should now see Shopify users, events, and products in your Iterable project.

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1 Response

  1. Murphy says:

    Hello! Thanks for this helpful article. I want to add that there is an easy way to integrate Iterable and Shopify — via Skyvia ETL tool: You only need to configure your data integration operation in a convenient GUI wizard. Operation is executed in a cloud automatically on schedule or manually at any time. A free plan with 10000 loaded records per month is available.

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