Shopify Collabs – New Shopify’s Service That Connects The Creators With The Merchants

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Shopify has introduced a new program to assist creators in locating complimentary business relationships. It’s called Shopify Collabs. Shopify is expecting that the new tool will solidify its position as the creators’ preferred commerce platform.

Shopify Collabs helps creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers. Through Collabs, Shopify is bringing brands and creators together, making it simple for creators to monetize while giving merchants a new sales and marketing channel. For consumers, that will mean hearing about the world’s best independent brands and products from creators they trust.

To join Shopify Collabs, the creators must sign up for an account. When a customer uses the link the creator supplied to make a purchase, they get paid.

How the creator works:

  • Creators apply for a Shopify Collabs account and browse for Shopify merchants that align with their audience.
  • Once they find brands they love, creators can partner with those merchants and use Linkpop, Shopify’s free link in bio tool built for commerce, to curate a selection of products to share on their favorite social and entertainment platforms.
  • When someone purchases a product using the link a creator has shared, that creator gets paid. And it’s all managed from Shopify Collabs—from discovery to payout

Collabs gives Shopify merchants a new sales and marketing channel to find and connect with high-impact audiences. It allows merchants to discover and manage their connections with creators. Once merchants install Collabs and make their store and products discoverable, creators can apply to join that merchant’s community. Shopify Collabs can then be used to manage the relationship with that creator, supplying everything they need, like unique links or discount codes, to share that merchant’s products with their audiences. Because Collabs is built on Shopify, the entire process is managed centrally from the merchant’s Shopify admin, which means inventory, order, and customer information are kept up to date, giving a real-time view of the merchant’s entire multichannel sales.

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