Steps to Make More Profit With Digital Marketing
Have you noticed that your ecommerce business is not doing as great as you have hoped? Starting out is always rough for newcomers, and the lack of experience really begins to show once you are trying to make your first sale.
There are a lot of things that go into planning a successful venture. However, when you decide on the product and have the website up and running, it is time to start marketing.
If the attraction of customers happens to be something that you are struggling with quite a lot, go back a bit and rethink your strategy. Use the steps below and slowly build your way toward creating a successful internet business.
Step #1 – PPC Marketing
PPC marketing might have fallen out of favor with quite a few entrepreneurs, but one should not discredit it regardless of where it stands in the marketing method pecking order.
Yes, it is no secret that it was replaced with other methods, but if you are looking to attract more customers to your store, pay-per-click could be just the thing that you were missing.
When it comes to this method, Google Ads are probably the most popular platform. And you have a plethora of sources to learn. Automation tools also simplify the process. Cleverecommerce has the most advanced Google Ads automation app, which makes it possible to manage the campaign on your smartphone and tablet. And that is only one example.
Step #2 – Influencers
Influencer marketing has also been getting more and more attention thanks to all the popular people having thousands and even millions of followers.
The best part about influencer marketing is that you should be able to find a good influencer even if you are in a very narrow niche. These micro-influencers provide just as much value since they are more audience-oriented. And you will not have to pay them as much as someone who has millions of followers.
Look for influencers on social media. If you struggle there, consider looking on special platforms, such as Upfluence and AspireIQ.
Step #3 – Contests and Giveaways
Organizing some giveaways and contests is a sure way to get some attention and attract more customers. It just so happens that people like free stuff, so they will jump at any opportunity to enter a contest provided that there is no real fee.
A good example would be social media giveaways. Channels organize them, and people have to like, share, or leave a comment to enter. The action is very simple, and such posts tend to go viral while attracting a lot of people. Growing social media presence is good for any brand since the most popular platforms have hundreds of millions of active monthly users. Not to mention that these numbers will continue to grow in the future.
Step #4 – Email Marketing
Start your email marketing campaign as soon as you are able. Install relevant plugins and automate the process. Simplifying the email collection itself will give you more time to focus on other matters, such as thinking of email copies and figuring out new ways to get more people to subscribe to your emails.
Step #5 – Search Engine Optimization
Planning a long-term business will mean that you have to emphasize search engine optimization by quite a lot. Most brands are investing a lot of their resources in trying to reach the highest pages of search engines.
Now it is worth mentioning that lack of experience is a hindrance to SEO by quite a bit. Thus, if you are only familiar with the basics, there is no real reason not to hire someone who is a professional and can manage your campaigns.
Step #6 – Blogging
Blogging is something you will want to consider down the line. New ecommerce sites do not have to get a blog from the start, but they can still benefit from one by quite a bit later.
Well-researched content is a good incentive for people to visit your website more often. It also builds authority in the industry as not every competitor will publish interesting articles regularly.
Finally, search engine optimization. You are looking to go for the top pages. And since every bit helps, good content is certainly taking you to higher results.
Step #7 – Customer Support
Customer support is what you would expect in every ecommerce store now. Customers who have questions want to get answers as soon as they can. And you should have reps who will provide those.
As for customers who would rather look for answers themselves, consider creating a solid knowledge base. An FAQ page, tutorials, video guides, and even a forum might be worth consideration.
Step #8 – Competition Research
Look at what your competition is up to. There are times when things are stagnating for you, and seeing how others are doing could be just the thing to spark your mind and help with finding the motivation to get out of the current slump.