7 Ways to Still Get on Your Fan Audience’s News Feeds for Free
In this post I’ll show you 7 actionable ways to still get on your fan audience’s news feed without paying for Facebook ads. In fact, these 7 methods will results in more traction than ads would get you.
1. Create a Facebook Group
As we mentioned above, Groups are the new Pages, but why? It’s simple really. Groups are a place where you have to be invited or actually allow in, while Pages are open to anyone. That one simple exclusivity characteristic can make people feel a belonging and relationship to others. It probably doesn’t hurt that Facebook advertises Groups these days (which hints at their increased importance in the Facebook Newsfeed algorithm).
2. Post Relevant Questions to your Group/Page
Once you’ve got your new Group or old Page, it’ll be tempting to link blast but DON’T. Think about questions on your readers mind and ask them. The more intriguing and relevant the question, the more likely you’ll get a response. The key is also not to get down if you get zero interaction. It often takes several post to get people’s attention, and break down that natural laziness barrier we almost all possess when we’re online.
3. Repost Questions from Your Other Social Sites
Already have traction on Twitter, YouTube, or maybe your newsletter? Reposting questions is a great way to get new people talking about topics you’ve already covered. After your repost the question or a screenshot of it, answer the question but not completely, so you still leave room for discussion. If you’re still not getting any engagement, ask your friends personally to respond to the questions with something funny!
4. Create Banners with Weekly Themes
Time to get a big coffee from your favorite shop and create some unique promotion content around your brand. Things like “WordPress Wednesdays” which is a weekly topic on the WPBeginner Group are amazing for bringing people together each week. You can use the same banners each time, too!
5. Use Polls
Pretty simple here, you can use Facebook’s built in polls or any number of apps to ask questions and poll folks for the answers. Try to ask questions where people will be surprised about the answers, and maybe even feel a little personal involvement in the issue.
6. Find Your Fans Posts, and Interact!
I know it’s a little bit of leg work but it’s worth it. Maybe you’ve just helped Ann Doe signup to your online course, and are super excited about her participation. Go thank this person on Facebook and mention your own product in a savvy way. There’s nothing wrong with tooting your own horn a little and begin excited about someone’s participation in your work. I think it was Pat Flynn who said, “Try to sell to people on Facebook is like butting into a conversation at a cocktail party and asking if someone wants to buy your duct tape”. So, think of Facebook as a big open party where lots of people are talking, but also a party you want to be respected at, and you’ll be in the right mindset to find people.
7. Go Live!
It’s a little bit scary to go live because what if your hair looks awful, but it’s actually a fun and empowering activity. Try going live during important national events or important personal events and use hashtags. Maybe it’s Thanksgiving and you want to thank your fans for allowing you to work through social media and blogging. Just being a part of these big moments shows your Fans you’re thinking about them, and gives you the stage for a few minutes.
Source: Hostgator’s Blog