What to Research Before Creating a Logo for Your Business
In today’s competitive world, it’s hard to imagine an up-and-coming business to survive unless it establishes a unique brand in the market. Many young entrepreneurs become so concerned about sales and market penetration that they forget to work on the most important ingredient for success- branding.
Branding has become more important than ever as it allows you to spread your company’s message, resonate with the target audience, and stand out from the competition. Since logo sits at the core of branding, we share with you the most important things to research when creating a quality company logo:
1. Business Goals and Needs
The first thing you need to identify is the ultimate goal of your business. What do you want to accomplish with your products or services? Do you want to make the lives of the people easier, or do you just want to offer a product that’s better than everything that exists in the market? These are some of the questions you must ask yourself if you want to develop the perfect logo. After all, a logo is largely an encapsulation of the company’s vision and goal.
2. Different Types of Logos
You don’t have to be a graphics professional to create the perfect logo. However, you must have a basic understanding of different types of logos. All logos can be broadly categorized in the following: wordmark, lettermark and brandmark.
- Wordmark logos use the business name as the main design element. Examples include Google, Coca-Cola, etc.
- Lettermark logos use only a few letters of the business name (usually initials). Examples include HP, GE, IBM, etc.
- Brandmark logos use icons and similar design elements. Examples include Apple, Nike, etc.
By studying different types of logos closely, you can learn about their intricacies and create a beautiful logo that’s apt for your business.
3. Color psychology
Seasoned marketers are well-aware of color psychology in marketing and branding which is the study of different colors and how colors affect us psychologically. Believe it or not, different colors evoke different emotions in us on a subconscious level. For instance, when you see red, you subconsciously trigger feelings of passion, excitement, etc. Similarly, when you see blue, you get the feeling of trust and calm.
By familiarizing yourself with the psychology of color psychology, you can pick appropriate colors for your company logo. And with the right colors, you can evoke the right feelings in your target audience.
Typography is important in all things marketing. Whether you need to create a marketing video, a landing page, or an emailer, you must ensure that the typography used is appropriate and in line with your brand book. Of course, if you are creating a company logo, then typography is all the more important. Think of the iconic logo of Coca-Cola- it’s recognized globally just because of the unique font it’s used.
5. Popular Logos
Creating a logo that’s modern, attractive, and unique isn’t easy. Even highly experienced logo designers struggle to create new and fresh logos again and again. So, what’s the solution? Well, studying other old and new logos often helps in learning about new concepts and ideas. This is an old technique that amateur and professional logo designers have used many times, and you can use it too.
When examining popular logos, it’s important to remember that you just study them for inspiration. You mustn’t by any means copy the design elements of these logos. Your logo must be 100% original.
Designing unique logos is an art, and not everyone can master it. However, there is a huge demand for quality logos. This has resulted in the advent of advanced logo makers that make it easy for even non-designers to create premium logos without spending a lot of money. If you are using a logo maker yourself, you may get great results. However, researching the things discussed above will also help you a ton. So, don’t miss them and good luck!