Top 15 Online Feedback Collection Tools

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In today’s digital age, feedback has become an integral part of every business’s growth strategy. It helps businesses understand their customers’ needs and expectations, identify areas of improvement, and make data-driven decisions. With the rise of online communication, collecting feedback from customers has become easier and more accessible than ever before. To help businesses streamline their feedback collection process, there are now a plethora of online feedback collection tools available. In this article, we will introduce and discuss the top 15 online feedback collection tools that can help businesses of all sizes collect and analyze customer feedback effectively. Whether you are a small startup or a large enterprise, these tools can help you gather valuable insights that can drive your business forward.

Here is the list of the best online feedback collection tools in 2024:

1. Feedier

Feedier is a user-friendly and efficient feedback collection tool that streamlines the process of obtaining customer opinions. With its intuitive interface, creating surveys takes just a few clicks. The tool allows you to collect answers, scores, and notes in a centralized manner, enabling you to generate detailed reports for data-driven decision-making. The visual reports that Feedier provides facilitate quick identification of areas that require improvement, allowing you to take prompt action to address issues and enhance the customer experience.

One of Feedier’s most practical features is its ability to automate the collection of customer feedback via email or SMS. Additionally, the tool can be integrated with other business tools, such as CRMs, ERPs, and marketing platforms, to enable further analysis and reporting. By leveraging Feedier’s capabilities, you can effortlessly gather and analyze customer feedback to gain a better understanding of your audience and make informed business decisions.

2. GetFeedback

GetFeedback is a leading feedback collection platform that caters to a global audience. Renowned companies such as Mercari, Toyota, and Carrefour rely on the platform to automatically gather customer feedback post-purchase, download, or subscription. The tool provides quick access to valuable customer insights, enabling companies to continuously improve their products and services, and ultimately enhance the overall customer experience.

GetFeedback’s tight integration with Salesforce makes it an ideal feedback collection tool for businesses that already use CRM, but it can also be used with other software platforms. Its flexibility, coupled with its advanced reporting capabilities, make it an indispensable tool for businesses looking to stay ahead of the competition by consistently delivering customer-focused solutions. With GetFeedback, companies can easily gather, analyze, and act on customer feedback to drive business growth and success.

3. HubSpot

HubSpot, a widely recognized marketing automation platform, provides its own feedback collection tool that helps businesses gather valuable customer or user insights. With its extensive range of pre-designed questionnaire templates, companies can easily customize feedback surveys to collect customer feedback on their products or services. Moreover, businesses have the option to integrate their own questions and rating scales to gather more specific insights.

HubSpot’s feedback tool comes with a sleek dashboard that is user-friendly, allowing businesses to keep track of their main customer service metrics, identify areas for improvement and make data-driven decisions accordingly. The platform’s advanced reporting capabilities allow businesses to visualize feedback data in an easily digestible format, enabling them to gain a deeper understanding of their customer’s preferences and expectations. With HubSpot’s feedback tool, businesses can efficiently gather and analyze feedback data to improve customer satisfaction, optimize product development, and enhance overall business performance.

4. Mopinion

Mopinion is an advanced feedback collection tool developed in the Netherlands, that offers a user-friendly interface. The platform empowers marketing teams to gather feedback at every stage of the customer journey, with the ultimate goal of enhancing the user experience and improving conversion rates.

With real-time data and analytics, Mopinion enables businesses to quickly identify areas of improvement and adopt best practices to optimize the customer journey. The platform’s comprehensive feedback analysis capabilities help businesses to gain a deeper understanding of their customer’s needs and preferences, allowing them to tailor their offerings accordingly.

Mopinion’s sophisticated reporting tools provide businesses with actionable insights, enabling them to make informed decisions that improve overall business performance. By leveraging Mopinion’s capabilities, businesses can gain a competitive advantage by providing an exceptional customer experience that drives growth and enhances brand loyalty.


Maze provides a comprehensive solution that empowers you to outperform your competitors. With its array of features, the platform equips you with a feedback tool that delivers invaluable insights into your buyers’ perceptions and experiences of your products. You can effortlessly track your customers’ opinions and evaluations, as well as monitor their satisfaction levels through a dynamic dashboard that provides real-time updates on key performance metrics.

The ultimate aim is to continuously enhance the quality of your products to better cater to the unique demands of your target market, and establish a distinct competitive advantage. By leveraging the powerful feedback mechanism offered by Maze, you can make informed decisions that foster a customer-centric approach, build brand loyalty, and ultimately drive business growth. Stay ahead of the curve with Maze, and unlock a world of possibilities for your enterprise.

6. Nicereply

If you find yourself lacking in comments or receiving feedback that seems inconsequential, Nicereply provides an exceptional solution for you to consider. As a powerful feedback tool, Nicereply allows you to effortlessly create personalized questionnaires to be distributed via email, social media platforms, or an attention-grabbing pop-up that appears at a designated time on your website.

Furthermore, the platform integrates seamlessly with numerous helpdesk software and chatbots such as Zendesk, Pipedrive, LiveAgent, Aircall, and Freshdesk, providing the flexibility to integrate your surveys into your live chat or customer support tickets. Nicereply’s user interface is presented in the English language, ensuring ease of use for a wider demographic.

In summary, Nicereply is a comprehensive feedback tool that enables you to efficiently gather valuable insights from your audience while streamlining the feedback process. Its flexibility and simplicity make it an ideal choice for businesses seeking to improve customer experience and overall engagement.

7. Chattermill

Chattermill is an exceptional feedback tool that offers a unique value proposition of unifying all your customer feedback in one place. The tool seamlessly integrates with over 50 different customer relationship platforms, including online support, assistance tickets, surveys, and live chat, allowing for a comprehensive view of the customer journey in a user-friendly interface.

Through its intuitive interface, Chattermill empowers you to identify critical points of customer dissatisfaction and provides actionable insights to rectify the situation. Furthermore, it provides ideas on how to design surveys and frame questions to improve the user experience, creating a seamless and engaging customer journey.

While currently only available in English, Chattermill is an invaluable asset for businesses seeking to optimize their customer experience and gain a deeper understanding of their audience. With its user-friendly interface and seamless integration, Chattermill streamlines the feedback process, ultimately driving customer satisfaction and loyalty.

8. UserReport

UserReport is a powerful tool utilized by top-tier brands such as TripAdvisor, Toyota, Bauer, and Kia. The tool offers two widgets: a survey widget and a feedback widget, each designed to gather essential information from your audience.

The survey widget enables the collection of vital information about your users, including their age, location, and other critical details, allowing for the establishment of a comprehensive customer profile. On the other hand, the feedback widget provides the flexibility to incorporate rating scales or multiple-choice questions to gain valuable insights and ideas for improvement.

Furthermore, UserReport’s pop-ups are available in over 60 languages, allowing for maximum inclusivity and accessibility for a wider audience.

In summary, UserReport is a valuable tool for businesses seeking to gain insights into their audience and optimize their customer experience. Its flexibility, multilingual support, and ease of use make it an ideal choice for companies looking to gather comprehensive feedback and establish a stronger understanding of their customer base.

9. CrowdSignal

CrowdSignal is an exceptional survey and polling tool that offers a user-friendly experience. Its intuitive interface enables users to create surveys and polls within minutes, utilizing a vast library of pre-existing questions and quizzes, saving valuable time.

The tool allows for complete customization of the questionnaire, enabling users to tailor the questions to their specific needs. Additionally, the platform offers a wide range of fonts and colors, providing the flexibility to build a template that aligns with your brand’s graphic identity.

Despite being available in English, the platform is user-friendly and straightforward, enabling easy navigation for users. Once the survey is ready, you can create a personalized link, including your domain name, and distribute it to your customers or users, creating a simple and efficient feedback process.

10. MarkUp

MarkUp is a powerful feedback tool that synchronizes with numerous productivity and design platforms, empowering businesses to automate the collection of opinions effortlessly. The platform allows for seamless integration with popular tools like Shopify, WordPress, Hubspot, or Zapier, enabling businesses to create workflows and streamline the feedback process.

Additionally, MarkUp’s SMS and email feedback collection feature can be fully customized to align with your brand’s graphic identity, creating a seamless and personalized user experience. MarkUp also offers a unique Chrome extension that enables the capturing of customer comments, which can be incorporated into reports and shared with team members.

Overall, MarkUp is an excellent tool for businesses seeking to optimize their feedback process, improve customer satisfaction, and gain valuable insights into their audience.

11. Medallia

Medallia is an advanced feedback tool designed to help businesses gain a deeper understanding of their customers and improve their services. Whether it is your website, mobile app, or product, Medallia’s intelligent platform analyses all customer satisfaction signals, including social media, tech support tickets, and digital behaviors, providing valuable insights into customer needs and preferences.

This constant analysis enables businesses to quickly mobilize their customer service teams, marketers, and product managers to make the necessary improvements, resulting in increased customer satisfaction and retention. Although the platform is only available in English, Medallia’s advanced features and capabilities make it an ideal choice for businesses looking to optimize their feedback process and drive success.

12. Typeform

Typeform is a must-have tool for businesses seeking to create professional and engaging surveys and questionnaires. With its intuitive interface, Typeform enables users to develop attractive templates without the need for graphic design skills.

To effectively collect feedback from customers, it is crucial to make them want to answer your questions. With Typeform, you can easily create intuitive surveys and questionnaires that can be easily distributed via email, website, or social networks, resulting in higher response rates and increased customer engagement.

While Typeform’s interface is available in both Spanish and English, its capabilities and features make it an ideal choice for businesses seeking to optimize their feedback collection process and improve customer satisfaction.

13. SurveyMonkey

SurveyMonkey is a popular and highly-regarded survey tool that enables users to rapidly create customer review surveys with ease. The platform offers a wide variety of pre-made themes that can be used as-is or customized with your own branding. Alternatively, you can start from a blank slate and create a 100% personalized survey that aligns with your brand messaging and goals.

With SurveyMonkey, distributing your survey to customers is a breeze. With just one click, you can send out your survey and the platform will automatically collect and analyze the responses. This ensures that you receive reliable and clear data on user satisfaction, allowing you to make data-driven decisions for your business.

14. Survicate

Survicate, a feedback tool, provides a unique feature to increase your survey response rates. The platform allows you to collect partially completed questionnaires from users who don’t finish the survey, providing you with some valuable data. This is particularly useful if you notice that your customers frequently abandon the survey midway.

Moreover, Survicate integrates seamlessly with your other software, making it easier to send, collect, and analyze data from platforms such as ActiveCampaign, Amplitude, Google Analytics, Hubspot, Pardot, Slack, Zendesk, Mailchimp, and Zapier. This streamlined process saves you valuable time and effort.

15. PointerPro

PointerPro is a highly acclaimed feedback tool utilized by prominent organizations such as Deloitte, Redbull, Meta, Manpower, AccorHotels, and AstraZeneca. With PointerPro, you can create comprehensive questionnaires and scoring systems that produce detailed PDF reports.

This powerful tool allows you to specify the criteria for customer satisfaction, assign their importance, and obtain precise metrics that enable you to analyze customer feedback effectively. The result is a detailed and accurate overview of your customers’ experiences that can help you to identify areas for improvement and make data-driven decisions to enhance your overall performance. PointerPro is exclusively available in English, making it an ideal tool for organizations operating in an English-speaking environment.


In conclusion, the collection of feedback is an essential part of any business strategy. Online feedback collection tools have revolutionized this process, making it easier and more efficient than ever before. The 15 tools mentioned in this list offer a range of features and options to suit different business needs, such as customization, automation, and analysis. From popular tools like SurveyMonkey and Typeform to more specialized ones like Chattermill and Medallia, there is a tool for every organization looking to gather customer insights and improve their products or services. These tools not only help you gather feedback but also offer actionable insights to make informed decisions that can positively impact your business. In today’s competitive market, collecting and acting on customer feedback can be a key differentiator, and online feedback collection tools make it possible for businesses of any size to do so.

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