Top 10 Best Shopify Apps for Email Marketing

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Email marketing is one of the most effective strategies for growing your eCommerce. However, it’s also one of the most time-consuming and difficult aspects of running a business. Luckily, there are some great Shopify apps that can make email marketing intuitive and hassle-free. In this blog post, I’ll explore some of the best Shopify apps for email marketing. Let’s get started!

1. Shopify Email

Shopify Email is the first time that Shopify has tried email marketing, and for a first attempt, it does some things well. It’s really easy for people who have never used it before because it’s so easy to make emails that look great. It’s also from Shopify, so it makes sense that it works well with Shopify stores.

With Shopify Email you can:

  • Send branded emails to your subscribers directly from the Shopify Admin.
  • Choose from a growing collection of email marketing templates like products, sales, restocking, newsletters, holidays, events, and more. Each template has illustrations for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout, and more to make it your own.
  • Personalize your subject line, preview, and body text with customers’ information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule to send an email at the desired time.
  • Add express checkout buttons to let customers buy products directly from your emails with just a few clicks.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and connect with customers at the right moment based on their customer journey.
  • Track results, including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup, if you purchase your domain on Shopify.


2. Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story of every customer that visits—what makes them click, what makes them bounce, and what makes them buy.

From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms.


3. Mailchimp

Mailchimp is the all-in-one email marketing and automation platform used by millions of entrepreneurs around the world to build their brands – and their businesses.

The precision-targeted emails, expert insights, and powerful marketing CRM give you everything you need to scale up and sell more.

  • Launch email automation like abandoned cart, welcome, and re-engage customers.
  • Access your creative assets in Content Studio for instant reuse across channels.
  • Make AI-powered improvements to your copy and imagery with Content Optimizer.
  • Leverage insights powered by data from millions of campaigns in your industry.
  • Pop-up forms and landing pages come pre-built and ready to publish in seconds.


4. MailMunch

MailMunch is trusted by businesses all over the world, small and large, to capture and convert website visitors. With MailMunch, you’ll never need another popup, coupon, or abandoned cart app again.

MailMunch lets you create beautiful email popup forms for your Shopify store without writing a single line of code. Customers will find your store, view your products, and subscribe via email to your newsletter. You can also sync your email subscribers to MailChimp, Constant Contact, AWeber, GetResponse, or any other email marketing service.


  • Customizable, mobile-friendly forms include popups, banners, bars, and embedded forms for email collection
  • Display campaigns based on exit, cart abandonment, scroll, timer, device type, page, number of visits, and more
  • Run giveaway campaigns and sales and offer your subscribers discount coupon codes
  • Connect with all major email marketing providers including MailChimp, AWeber, Constant Contact, and more
  • Get analytics to find out which email popups are bringing in the most conversions


5. Omnisend

Omnisend is an Email & SMS marketing platform used by 80,000+ e-commerce merchants who want to increase sales, not the workload. Plus, the marketing automation platform has a G2 ease-of-use rating as high as 9.2, after all!

The full Shopify integration, pre-built automation workflows, and intuitive, no-code editing make it easy to get you up & running without diving into the smallest details.


6. Sender

Designed with e-commerce in mind, Sender helps bring the best of both these words to help you get better sales, increased revenue, and lifelong happier customers.


7. Privy

Fast-growing Shopify businesses use Privy to grow their email & SMS contacts, automate their email marketing, send money-making text messages, and improve their website conversion rates. With Privy, you don’t need to be an expert to design email newsletters, launch website popups, or automate cart saver texts. Privy is built for ease of use, so you can spend more time focusing on growing your business.


8. CleverReach

CleverReach is the newsletter marketing solution for your business. Send personalized emails to your Shopify customers with this email marketing app with just a few clicks. Use this tool to keep in touch and boost your sales. Get your customers excited with:

  • The latest special offers
  • Coupons and discount codes e. g. after an abandoned cart
  • Product recommendations tailored to their needs and interests
  • Details on the status of their order

With CleverReach, it’s a snap to send your customers exactly the emails they want.


9. Sendinblue

Sendinblue’s official plugin for Shopify is a free, powerful all-in-one email marketing app. Use the Sendinblue app to deploy effective email and SMS campaigns, improve email deliverability, and track detailed metrics including delivery, open and click rates. This app is available in English and French.


10. SmartrMail

SmartrMail is the smartest way to send email marketing campaigns to your customers. Drive more conversions with better series of emails and SMS. Combine Newsletters, Automation, and SMS Marketing to supercharge your sales.

SmartrMail’s deep integration with Shopify lets you set up segments based on customer purchase activity so you can send the right newsletter to the right subscribers.


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