The top newsletter apps for Shopify stores

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Building an email list is one of the most important things you can do for your online business. Why? Because it gives you direct access to an audience that’s genuinely interested in what you do, an audience that, by signing up for your newsletter, has already shown their willingness to continue to listen to what you have to offer.

How do you build this valuable list? Well, it all starts by collecting (with permission!) the email addresses of folk who visit your website. Unfortunately, this is a tricky business, because we now live in a world where it’s harder than ever to catch someone’s attention!

Below, we’ve put together a list of the top Shopify Apps for doing exactly that: A list of the best newsletter apps for Shopify.

Listed in no particular order:

1. Privy ‑ Exit Pop Ups & Email


Privy’s free suite of conversion and email marketing tools, including exit-intent driven popups & banners, help you grow your email list from your Shopify store. All without coding or development skills needed.

You can create popups, scroll bars, banners, embedded signup forms, spin-to-win boxes, announcement bars, and more. A great way to reduce cart abandonment would be to use their exit-intent popups with discounts or other offers.

You can also create automated email campaigns, which can be segmented and personalized based on things such as cart abandonment, cart value, page visited, number of visits, number of orders, device type, location, and more. You can also create A/B split tests to help you increase your conversion rates.

You can create coupons and discount codes to be synced on your popup forms or be sent to your customers via email.

You get real-time analytics and campaign data to help you track your performance. You can also get email notifications for certain events, such as an email signup.

Privy integrates with over 50 email service providers, including Mailchimp.

2. AWeber Email by Combidesk


AWeber is an opt-in email marketing service trusted by over 100000+ small businesses, bloggers and entrepreneurs around the world. Unfortunately, Aweber currently does not support Shopify. But Combidesk is a Shopify developer and they build a Shopify app to help connect Shopify store with AWeber.

This app synchronises customer data of your newsletter subscribers to the AWeber list you select.

Stores relevant customer data in your AWeber subscriber list. Not only the name and email of your customers are stored in your AWeber account, but also their address data and customer information like the amount of orders in your webshop and the total amount they spent. This greatly increases your segmentation options.

Synchronises your customer data to your AWeber list every 15 minutes. This means your AWeber subscriber list remains up-to-date and you can optimize your autoresponder strategy by sending new customers emails within a few days.

Note that opt in emails are sent to your customers by default. If you don’t want this to happen, you can disable them in the List Options page on the tab ‘Confirmed Opt-In’. You can switch off option ‘Send a confirmed opt-in email for Imports’.

3. MailChimp Forms by MailMunch


MailChimp by MailMunch provides the tools you need to grow your email subscribers and convert them into customers.

You can add variety of MailChimp forms to your Shopify store. Popups, Scroll Boxes, Embedded and Top Bars will help you increase your subscribers.

This app let’s you choose from professionally designed high-converting themes. Each design has been maximized for high conversion rates. You can further customize the MailChimp forms to match with your Shopify store.

4. MailerLite Email Marketing


MailerLite is the email marketing tool that makes it super easy to design beautiful newsletters and set up automated e-commerce email campaigns to help you grow your business.

5. Constant Contact Marketing


This app is an another product of Combidesk. This app helps to sync customer data of your newsletter subscribers to the Constant Contact list you select.

6. Klaviyo: Marketing Automation


Klaviyo allows you to listen for and understand cues from your visitors, subscribers, and customers, and enables you to easily turn that information into valuable, relevant messages.

Ecommerce stores switching to Klaviyo see an average 67x increase in ROI. Join the over 15,000 businesses growing faster & building amazing customer experiences across their owned marketing channels.

Top 5 Reasons to Use Klaviyo

  1. Klaviyo and Shopify play better together – our single click integration pulls all the relevant data you need to personalize your marketing.
  2. More data than anyone else – quickly pull-in data from our pre-built integrations and add any custom property you want so you can build stronger customer relationships.
  3. Stronger marketing functionality than the competition – set-up abandoned cart emails in minutes, then optimize with advanced splits and filters to target your messages.
  4. Create real customer interactions – quickly create signup forms to start collecting emails then use the multiple targeting options to collect more information – all without any coding.
  5. Measure success – get high level metrics to see how email contributes to your bottom line then dig deeper into your customer data with churn risks and lifetime value.
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