How To Create a Coming Soon Page in Shopify

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Creating a “Coming Soon” page in Shopify is a strategic approach for building anticipation and excitement around your online store before its official launch. This pre-launch page serves as a teaser, giving potential customers a glimpse of what’s to come and encouraging them to stay engaged. Whether you’re a new business gearing up for your grand opening or an established store planning a major update, a well-designed coming soon page can help you capture leads, generate buzz, and ensure a smooth transition when your store is ready to go live.

In this guide, we’ll walk you through the steps to create an appealing and effective coming-soon page in your Shopify store. You’ll learn how to choose the right theme, customize your page’s design, and implement features that will help you collect email subscribers, provide teasers of your products or services, and maintain a professional online presence even while your store is under construction. Let’s get started on the road to building excitement and anticipation for your Shopify store’s big reveal.

To create a coming soon page in Shopify, follow these straightforward methods:

Method 1: Use Your Shopify Password Page as Your Coming Soon Page

The most expeditious approach to initiate your “Coming Soon” page on Shopify involves utilizing the password page functionality. By default, the password page template encompasses the fundamental elements required for a pre-launch page, including an email subscription form and social sharing options.

Due to the password protection feature, you have the flexibility to grant access to specific individuals, enabling them to preview your work-in-progress by sharing the password while your store is in “coming-soon mode”.

Activating the password protection is a straightforward process; navigate to your Preferences and select Enable password. This method is much easier than building a maintenance mode page using WordPress or HTML.

Method 2: Publish a “Coming Soon” Version of Your Theme

An alternative method for crafting a “Coming Soon” page involves the creation of two distinct versions for your Shopify store: The initial version serves as the “coming soon” page, strategically designed for pre-launch marketing initiatives, and the second version, known as the “working” version, allows you to continue refining your store for the official launch.

The “coming soon” page serves as a singular platform where you can showcase product images, videos, compelling call-to-action elements, and an array of features inherent in your Shopify theme. These features can be instrumental in persuading visitors and achieving the specific pre-launch objectives you’ve set in motion.

Leveraging the extended layout and the comprehensive feature set offered by your theme empowers you to not only captivate your audience but also effectively address other pre-launch goals, be it expanding your social media following or garnering support for crowdfunding campaigns.

Method 3: Using Shopify Apps

Within the Shopify app store, you’ll find a plethora of specialized page builder applications at your disposal. These robust tools enable you to craft visually stunning “website under construction” or “coming soon” pages on your Shopify platform. These applications are equipped with an array of captivating features, including countdown timers and integrated social sharing capabilities, enhancing the overall allure and engagement potential of your pages.

Read more: The Best Free Maintenance Mode and Coming Soon Apps for Shopify


In conclusion, crafting a “Coming Soon” page in Shopify is a valuable strategy for any e-commerce venture. This transitional page serves as a tantalizing teaser for your impending online store, building anticipation and engaging potential customers. By following the methods outlined in this guide, you can efficiently create a visually appealing and informative “Coming Soon” page. Remember to focus on branding, collect email subscribers, and offer sneak peeks to generate excitement and grow your customer base. Ultimately, this simple yet effective approach not only helps in generating interest but also provides an opportunity to fine-tune your online store before its official launch. Embrace the power of a well-designed “Coming Soon” page to make a memorable entrance into the world of e-commerce with Shopify.

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