YouTube Shopping – Now Available To Eligible Shopify Merchants
YouTube revealed a partnership with e-commerce provider Shopify to enable users to make purchases without ever leaving the platform.
It means, that YouTube users may see a list of products on the page that a creator believes they might find interesting. For example, in a YouTube video on technology, you can see devices that you can purchase directly from the page using Shopify. Or you’ll see cosmetics on a beauty channel. The creators can manage which products are included using the “Shopping” tab in YouTube Studio.
The whole transaction takes place while a person is viewing a video, which may help YouTube keep visitors who would otherwise leave the site to buy a product elsewhere. Youtube announced that it also intended to add shopping elements to its Live, Shorts, and long-form video content.
How YouTube Shopping works:
- Install the Google channel in the Shopify app store.
- In the YouTube Shopping section of the Google channel, connect your YouTube account.
- Choose which products to feature for YouTube Shopping.
- Add products to your videos from Monetization > Shopping.
You can learn more about YouTube Shopping here.