Shopify launches Shopify Markets

Shopify just announced the launch of Shopify Markets. Shopify Markets to help businesses tap into the tremendous potential of global cross-border commerce. Because it will help remove the complexity of international commerce and empowers independent merchants to sell to consumers around the world.

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With Shopify Markets, the merchants can identify, set up, launch, and optimize international markets—all from a single Shopify store.

With Shopify Markets, merchants can:

  • Enter new markets easily: With just a few clicks, merchants can enable new markets and open their business to more global customers. Merchants can then manage these markets from a central dashboard for a unified view of their entire business.
  • Increase buyer trust and conversion with tailored experiences for each market: To help merchants deliver meaningful experiences to their customers across regions, Shopify Markets will help merchants easily customize:
    • Local currencies and payment methods
    • Pricing and price rounding rules per market
    • Product availability per market
    • Local languages
    • Local domains with automatic SEO optimization
    • Automatically show the right currency/language based on buyer country
    • Duties and import taxes on behalf of the buyer to eliminate surprise costs at product delivery (merchants can now account for these fees at checkout)
  • Optimize cross-border operations with actionable insights and smart settings: Insights surfaced by Shopify will help merchants determine where, when, and how to most effectively sell in a new region based on aggregate data from Shopify’s more than 1.7 million merchants globally. Smart settings let merchants automatically optimize for the best results, without needing a dedicated global operations team. For example, merchants won’t need to keep track of what local payment methods are most popular in each market. Shopify knows what converts best, and will automatically surface the best payment methods at checkout.
  • Save time with a central global management platform: Merchants can seamlessly create localized storefronts from one store, which means they can manage all cross-border commerce in a single place in the Shopify admin with tailored consumer experiences in each market—whether that market is a country, like the Netherlands, or a region, like all of Europe. Merchants will have a unified view of their entire business and monitor how their business is performing in activated markets—both domestic and international—thanks to Shopify’s centralized commerce platform.

Shopify Markets will be available in early access globally starting today, rolling out to all merchants in the coming months. Visit shopify.com/markets to learn more.

Sell Online With Shopify
Trusted by over 1,700,000 businesses worldwide
Try Shopify free for 14 days, no credit card required.

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