Shopify Email – New email marketing service from Shopify

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In a new post on Shopify News, Shopify will have its own email marketing service – It’s called Shopify Email. It is an email marketing tool designed to help you build meaningful relationships with your customers in an increasingly crowded commerce landscape.

With Shopify Email, you can create, run and track email marketing campaigns natively inside Shopify Marketing. Using highly customizable email templates, existing brand assets, and product content from your store, creating your next marketing campaign is extremely easy. Additionally, you can send emails using your domain name with virtually no setup required. Shopify Email includes campaign analytics you need to measure your success including email open and click through rates, plus the number of products added to carts and purchased.

Shopify Email is one of many marketing apps available within Shopify. Shopify have partnered with the largest advertising platforms so that you can now run ads on Facebook, Google, Microsoft and Snapchat. By opening up Shopify APIs, third-party marketing apps including Seguno, Omnisend and SMSBump have also integrated into Shopify so that you can run a variety of marketing campaigns easily.


Choose from ready-made designs

Your logo, products, and store colors are automatically pulled into email templates to save you time. You can choose from a growing collection of email marketing templates like product collections, sales, newsletters, and more.

Once you’ve selected a template, change the text, buttons, images, and more to make it your own. Plus, your email saves automatically so you can come back to it at any time.

Send from your domain

Shopify Email campaigns can be sent using your domain name, to build brand loyalty and help avoid spam filters.

Before sending, you can preview your email to see exactly how it will look in your customers’ inboxes. You can even schedule emails ahead of time to put your email marketing on autopilot.

Analyze and evolve

You are own your own data and get actionable reports from your dashboard to view open rates, sales, and more. You run your entire business from Shopify. You don’t need switch back and forth between services. It helps you save time.

Now, Shopify Email is available to select merchants, and rolling out widely early next year. Log in to apply for early access.

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