How to Write Awesome Dropshipping Product Descriptions That Sell
Dropshipping business demands that you attract the customers with great product descriptions. Since they can’t see the product or try it out, you need to write a description that will convince them that you are a trustworthy brand. However, many dropshipping business owners don’t give it much thought and just copy and paste the seller’s content.
The question is: Do you want to settle for the generic description or do you want to be better?
The best way to stand out is to be unique. With a few useful tips and tricks, you can become a real expert in writing detailed and original product descriptions that sell. So, let’s get to it!
Collect all relevant information
Provide your customers with all the information they need by using multiple sources.
Besides using the feature description from the supplier, you should also do a Google and Amazon search. You might find some additional facts about the product that will be useful for improving the description.
Write down all the information about the product and then make a selection. You can even use reviews to emphasize benefits that previous customers’ entioned.
In case you come across some great post about the product in a foreign language, turn to translation review websites like IsAccurate and get that post translated. It can give you information that your competitors might not have.
Think beyond physical and functional features
The suppliers mostly write specification-driven product descriptions. While listing size, color, material, power, weight, and other features are important, there is more you can do.
Do include all the important information that supplier does, but add some additional information that will help the buyer to make a decision.
Mention the benefits and results that the products offer. Giving them something more specific will clarify their potential doubts.
Keep the descriptions consistent
Inconsistency in descriptions is quite common. Dropshipping businesses often work with multiple suppliers, especially since they can easily unify operations with solutions such as ShopMaster. However, that can lead to different product descriptions.
Customers’ care for continuity, because such descriptions exude with professionalism and dedication.
Make sure that you keep a consistent writing style, product description length, and wording.
It might take you some time to get used to a specific style but consider that inconsistency can negatively reflect on customer’s perception of your business.
Use the same format
What can help you to maintain the consistency is to use a previously composed format for all descriptions.
What does this mean?
It means that you can create a template that you can use for each of your product descriptions. When you outline the information you must include such as features, key benefits, a different way to use the product (if applicable), you’ll never forget to mention that information.
You can even create some generic sentences that you can adapt to each product description.
Write with SEO in mind
Search engine optimization will make your products more discoverable and increase your chances to sell more products.
Seller’s descriptions aren’t keyword-driven, but you can change that with a few SEO strategic moves. Your descriptions should have search intent, keywords, and maybe even some useful links (for example, a tutorial on how to use the product).
Give the descriptions a specific structure
Structuring the description will make it more readable and therefore, more comprehensible to the reader.
What you can do it to use blank spaces to separate different sections like features and benefits.
Also, the best way to present information is to use bullet points or numbering. It makes it well-organized and easier for the customers to find what they need.
Add social proof
Did you know 90% of consumers say buying decisions are influenced by online reviews?
Reviews and testimonials play a huge role when it comes to increasing your sales. The problem can occur when you don’t have online reviews to back up the quality of your products. But don’t despair. There is a solution.
Ask your previous satisfied customers to leave a review. If they love the product they shouldn’t have the problem with this simple task.
Adapt to your customers
When the customers find your brand relatable, it will be easier for them to make a purchasing decision. The reason is that it helps them to feel like the brand understands their needs.
Achieve this by adding customers’ wording into your description.
Start by doing some research on your target audience by reading their comments on competitors’ websites.
The way they describe the products can help you to use similar wording in your product descriptions.
Write high-quality descriptions
All the previously mentioned steps can be wrapped up in this last one and that is to write only high-quality descriptions.
The information you collect, the consistency, the style, the format, or the keywords you add should all be cleverly intertwined. The customer needs to receive valuable and relevant information.
Lastly, make sure that you proofread your descriptions. Spelling or grammar mistakes will lower your credibility.
Some final thoughts
Hopefully, the above-mentioned tips have given you clarification on how to write awesome dropshipping product descriptions. Just be consistent when it comes to the quality of the descriptions. Once you get the hang of it you’ll be able to turn any user into a buyer with cleverly composed product descriptions.