8 SEO Tips to Improve your Google Visibility
Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched key terms helps greatly.
As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Cutting to the chase, what is the best approach in 2015 and what works for SEO and helps sites rank well?
Well, here’s 8 SEO tips to improve your Google Visibility.
A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else!
Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. But what do we mean by trust? Trust in the SEO regard is quite similar to trust in the academic field.
When we create an academic essay we cite certain sources in the bibliography. These citations show we trust these sources and are willing to vouch for them. If you are the source and you are cited by a top academic in your field, which shows trust in what you’ve written is true.
In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. By receiving links from these high quality sites you gain trust in Google’s eyes and in turn this improves your visibility in search results. There are other factors that create trust in a site, though links are certainly worth stating as a major contributor.
As you may have understood from the previous point, links are still very important in the SEO landscape and gaining relevant, high quality links can do wonders for a site’s backlink profile and in turn its position in Google. High quality links matter and make a huge difference. Remember, it’s about quality not quantity in 2015.
Blogs and Content
Quality blogs and quality content are so important. Studies suggest that Google and search engines are more and more interested in long form content of over 1200 words or so and tend to rank it highly. These longer, in-depth pieces tend to offer better results for searchers and thus Google tends to rank them higher than shorter articles or pieces of content.
In addition to ranking higher, longer blog posts also tend to receive more shares, Likes, Re-tweets and other social signals.
The positive thing about this is that many SEOs tend to believe that social signals are being taken into account in Google’s algorithm and help rankings. Google hasn’t officially stated this; however there are a number of studies to suggest they’re progressively becoming more important.
Local SEO, Map Listings and Citations
Over 50% of search now takes place on mobile devices and a huge amount of traffic is for local searches. If you’re a small or local orientated business, local SEO is a must.
From setting up your Google Business Page, to building citations to your site, local SEO matters hugely and can lead to some big gains for a site locally if implemented well. With upcoming algorithmic updates to local search and it becoming more important in 2015, focusing on it as part of an SEO strategy will be a necessity for a lot of businesses.
You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Implementing schema mark-up if you own an ecommerce site for instance will mean Google may show your products with images in the results, increasing the chances of someone clicking on your site and ultimately purchasing your product. Schema is being increasingly integrated into results and is certainly worthy of consideration.
Track and Alter
Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. By regularly analysing your rankings via a rank tracker and your Google Analytics and Google Webmasters Tools account you keep abreast of any issues and ensure you can take advantage of all possibilities in 2015.
All of these factors are a part and parcel of SEO life in 2015, so consider them, use the ones that will work for your site and improve your search visibility.
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