The Common Ways to Express Customer Appreciation To Your Brand
Impressing customers is an essential and valuable thing. It helps customers identify your brand, you will be the first choice when customers have shopping needs and moreover, if you make a good impression on customers, they will refer you to friends, and their relatives. This will help you increase sales, outpacing your competitors quickly. So how to make a good impression in the hearts of customers? Let’s follow this article.
Here are the common ways to express customer appreciation for your brand:
1. Thank you card
Imagine you are a customer, and after shopping, you receive a thank you card for purchasing or using a service, isn’t that great? This action will make your customers feel respected and grateful and most of all, this action will make a difference from your competitors, your customers will surely feel satisfied and remember this action of your business.
2. A little gift
A gift is always something that makes others feel good and happy. Even though it’s just a small gift, the cost is not high, but the benefits are huge. When you make your customers happy and satisfied, you will have all. This is also one of the marketing strategies that large enterprises apply to attract new customers and maintain the loyalty of old customers.
3. Loyalty Program
Surely you have heard of the loyalty program? This is a program to accumulate points based on the number of purchases made by customers at your business. This program aims to make customers feel valued, and encourage customers to buy more next time so that they can receive greater incentives. Customers will probably have a lot of choices to decide to buy, but thanks to this program, customers will continue to shop at your business for more benefits later.
4. Create a contest
Instead of offering strategies to advertise products and services to customers, today, most businesses often organize contests. The organization of contests will be more effective because the feeling of winning and receiving gifts will motivate people to pay more attention and participate more. And at the end of the contest, the winners will often show off their achievements on social networking sites, thereby, your business will be known even more people. Your business will make a good impression on people.
5. Offer Free Shipping
As we all know, one of the reasons why customers abandon the shopping cart or abandon the purchase is the high delivery fee. To make customers feel grateful and happy about the shopping process, you can consider strategies to reduce shipping costs or free shipping for customers. Although this cost is not high, it will make customers feel very satisfied and will definitely come back to buy again next time.
6. Encourage Feedback
A good review of your product or service from a customer will be the best evidence for the visitor to decide whether to buy from you or not. So, focus on the quality of your product, and encourage customers to submit product feedback they have used to create credible evidence. Moreover, if there is bad feedback, don’t worry too much, this feedback will help you know what your business is really lacking, and from there you will improve.