Why Shopify Is The Best Choice for Small E-Commerce Businesses
A pre-built eCommerce platform can take the work out of online retail for small businesses, startups or even larger enterprises. But the eCommerce platform is a massive one and there are thousands of options to shop from. From considering the stock size to the nature of products being sold, nearly every factor counts when it comes to shipping costs. Platforms need to suit product requirements. Whether you opt for self-hosted or hosted solutions, factors like the possibility of third-party integration and the payment plan play a role, when it comes to pricing and choosing the right eCommerce platform.
Shopify: Demystifying eCommerce
With over 120 hundred online customers, Shopify is the leading eCommerce platform when it comes to building your online store. Whether it’s the community support or the setup and post set-up processes, the best plans are not always the cheapest. A Shopify web designer can work out a big picture for a startup starting out. It even works for enterprises and established players. Shopify scores over other eCommerce software solutions because it has everything you need to power growing businesses.
I. The eCommerce Platform for Small Business or Startups: Why Choose Shopify?
Shopify is an eCommerce platform that beats a WooCommerce, BigCommerce or Magento hollow on several scores. Packed with tons of features, and software that grows with your business, it includes integration of offline sales with the POS system. Shopify also offers 24/7 customer care, through phone, email, and live sessions.
Everything You Need to Launch an Online Store
Shopify has all the attributes of a successful eCommerce platform, from easy affordability to unlimited scope whether you are looking at new designs, redesigns, site maintenance or an upgrade. A skilled Shopify web designer and this eCommerce platform is all your, start up or small business needs to get started and win big.
Of all the eCommerce software platforms, Shopify offers the most reasonable packages for small businesses, starting at US $29 per month. This fetches your company a custom domain, unlimited products, Shopify payment and customer support plus a whole lot more. To access more advanced features for a growing business, you pay an equally reasonable price. Shopify Lite starts at US$9 for a single month. Alongside this, there are no hidden transaction fees, even f you use the payment gateway provided by Shopify.
Easy To Use
This eCommerce software is perfect for those looking for an easy to use a platform. Shopify enables you to launch your online store by adding products, customizing the look of the site and setting up the domain. With zero coding skills and no tech know how, you can still build, edit or design the site. Choose from 100 pre-made themes, customizing the menu options or using HTML or CSS.
Shopify offers all the tools needed to grow and manage eCommerce businesses from online transactions and shopping cards, to social media connectivity, reporting and analytics and mobile access plus marketing. Now, automate sales and save time. The software platform even offers its own payment gateway and offers seamless, smooth and hassle-free online transactions. Merchant tools are also in place for running and growing online businesses such as the SEO wizard or sophisticated analytics.
Widening Customer Reach
For a small business or a startup, nothing matters more than reaching out to a wider audience. With discount code and coupon generators and custom gift cards, Shopify sweetens the deal to enable just that. Further, social network integration, targeted email marketing, Facebook selling, product reviews and ads make this the perfect platform to kick start your eCommerce marketing mojo.
Small businesses looking to win big in the day and age of Smartphone revolutions with fully mobile friendly sites. Shopify has over 100 free or premium themes and all of them are fully mobile friendly. If you are not satisfied with the theme you can hire Shopify experts for Shopify Custom Theme Development.
Inclusive eCommerce Software
Additionally, this inclusive eCommerce platform offers CRM, CMS, and third party integration. From infrastructure to secure and automatic installation of upgrades, maintenance is never a problem. Shopify also automatically performs daily data backups which include product information, inventory orders and customer data in secure servers. Confidentiality that is assured and expertise you can trust makes Shopify the leading choice for small businesses.
Shopify also has an extensive library of resources to help small businesses and startup staff zero in on problems, from an eCommerce university to a knowledge base of FAQ and discussion forums. Shopify designers certified as experts are developers and marketers who can help you to grow your customer base, engage with a wider audience and grow your online store.
As Turnkey as It Gets
Shopify offers turnkey solutions and a quick turnaround strategy. It simplifies the essential selling function, whether it comes to quick set up or daily management. Site-wide HTTPS security is available on every plan, so Shopify scores over other platforms like Zoey. Delivering a one stop store management solution that scores on connectivity, Shopify has what it takes to grow your business from Facebook Store and Pinterest Buyable Pins to Shopify Shipping.
From Marketing to SEO: Leading the Way
From marketing campaigns like email and AdWords to SEO, Shopify offers quick creation, clean codes, and search console sitemap. Canonicals are also given a wide berth thanks to its ability to locate duplicate content.
Very Own App Store
Shopify comes with so many built in features, but it even has its own App Store. It has over 1200 apps in app store. All of these apps are very well developed unlike WordPress or Magento where app installation is a headache and all the shopify app developers provide free support as well.
II. When Big is Beautiful: Why Shopify Plus Adds Value to Your Enterprise
The leading enterprise eCommerce platform for large and growing online stores. Shopify Plus is a platform that offers customization, expertise, and affordability. At the enterprise level, agile marketing infrastructure is crucial and a Shopify designer can help you to achieve this.
Easy to Budget For
The first plus point of this enterprise eCommerce solution is the value it adds in terms of removing opportunity cost. The biggest expense for an enterprise is an opportunity cost taking away from marketing and product development. Servers, bugs, order management, file storage, bandwidth and feature implementation are taken care of with ease. Using Shopify Plus ensures you don’t spend additionally through load testing serves and checkout bugs. Using Shopify shifts the cost from maintenance and development to product, marketing innovation and experience.
Shopify Plus starts at just US$2000 per month and pricing remains constant. It is even cheaper than the hosting and fees of some platforms. It also ensures predictability of cost when it comes to hiring a developer for change implementation, feature requests and managing bugs.
Additionally this big SaaS eCommerce platform for enterprises comes with a dedicated account manager. So from development to billing, technology to bug fixes, all are taken care of through a single dedicated resource person. Whether you need feature clarification or account support, Shopify Plus is the way to go.
Reliable and Scalable
Web infrastructure faces new challenges at enterprise level. Visitors run sessions consecutively and simultaneously. Having a secure, fast and efficient experience is a must. With its proven infrastructure. Shopify offers reliability and scalability which a rapidly growing enterprise needs.
Gathering feedback efficiently can be hard if you have an audience spanning different segments and demographics. Here to make it faster, and easier, Shopify Plus offers quick implementation without developer help and sophisticated predictive analytics. CRO, ORM, SEO, SMO, SEM, SERP– on all these aspects, Shopify Plus simply scored over others. This is because this eCommerce platform was built keeping marketers in mind.
Front End Changes Easy
Through its internal language Liquid for web development, front end changes at store level are simply a matter of tweaking a few codes here and there. With robust API integration and extensions and built-in integration, there’s even an App store ecosystem to make the job easier.
Shopify: A Global eCommerce Platform
For a large and growing business, nothing is more natural than expanding to other territories. Here to make the task of moving your site just as easily as your business, Shopify Plus has built in tools that enable the use of multiple currency, language and geo-targeting options.
Author: Saurabh Rawat is a eCommerce marketing specialist working with a Shopify web design agency. He loves to help small businesses with their digital marketing initiatives and specializes in E-commerce SEO and conversion optimization.