Learn how and when to launch your Christmas sales

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Nov 23: Black Friday

Don’t miss the busiest day of Thanksgiving weekend

In traditional retail, Black Friday dominates for Christmas sales. Promos start on Friday morning and continue into the weekend. Take advantage of eager customers with your own Black Friday deals.

CTAs for Black Friday ads

  • Massive deals for Black Friday only! Shop from the comfort of home!
  • Skip the lines! We’ve got huge online deals for Black Friday only!
  • Our biggest sale ever! Snag Black Friday deals while they last!

Pro tip: Run your largest sales on Black Friday, but continue to promote Thanksgiving weekend deals on Sat. and Sun.

Nov 26: Cyber Monday/Week

Earn more on the largest day for online sales.

Cyber Monday beat out Black Friday and Thanksgiving as the largest online sales day in 2016. Buyers expect deals on Cyber Monday, so be prepared to launch 1-day promos for this important retail holiday.

CTAs for Cyber Mondays ads

  • Only 4 weeks left until Christmas! Score amazing Cyber Monday deals!
  • It’s Cyber Monday and we’ve got the deals! Free shipping on everything!
  • Cyber Monday starts now! Order now to get in time for Christmas!

Pro tip: Many retailers now hold a 5-day online sales event called “Cyber Week”. You can run your own Cyber Week: Nov. 26 – Nov. 30.

Dec 5: Last week for Christmas orders

Increase urgency & boost last-minute buys

27% of Christmas purchases are made in the first 2 weeks of December — don’t miss these extra sales! Some orders take 5-10 business days for delivery, so remind buyers to order before December 12th to get their packages in time for Christmas.

CTAs for the Last Week for Christmas Orders

  • Last Week for Christmas Orders! Order now before time runs out!
  • Not ready for Christmas? Now’s the chance! Shop today and save!
  • Christmas is almost here! Order before Dec. 12th for Christmas delivery!

Dec 26: After-Christmas Sales

Sell to buyers looking for post-Christmas deals

In a recent study, 44% of American consumers said they plan to shop online for After-Christmas Sales. Many shoppers will be home for the holidays with extra time to buy year-end deals for the new year.

CTAs for After-Christmas Sales

  • Year-end deals start now! Snag some awesome designs for the new year.
  • Last chance for holiday deals! Take advantage of our After-Christmas Sale!
  • We’ve extended our Christmas sale! Shop the top designs of the year.

Source: Teechip’s eBook

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