Instagram allows users to shop directly on the app
Instagram announced a new checkout feature allowing users to shop directly from the app.
When you tap to view a product from a brand’s shopping post, you’ll see a Checkout on Instagram button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.
Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.
This means a better experience for users while buying through Instagram.
But now this checkout feature is only available to people in the United States and is only offered by selected brands and businesses.