Discount Strategies to Dominate BFCM on Shopify

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In preparation for the highly-anticipated Black Friday and Cyber Monday (BFCM), Shopify merchants are seeking the most effective discount strategies to secure their spot as e-commerce leaders. This guide, “Discount Strategies to Dominate BFCM on Shopify”, offers invaluable insights for both new and experienced online retailers. It will help you make the most of this shopping frenzy by showcasing the art of discounting, optimizing pricing, and leveraging Shopify’s features for a competitive edge.

We have meticulously curated a selection of the most potent discount strategies that have consistently delivered remarkable results for online merchants. This discerning compilation is designed to serve as your compass amid the multitude of discount options available. These meticulously chosen discount approaches hold the potential to not only expand your customer base but also drive increased sales while fostering customer loyalty.

Now, let’s delve deeper into each of these Shopify discount types, dissecting their nuances and exploring how you can harness their power to propel your online business toward greater success.

1. Volume Discounts

Volume discounts, in the context of e-commerce, involve offering reduced prices on products or services when customers purchase larger quantities. During the biggest shopping festival of the year, Black Friday Cyber Monday (BFCM), volume discounts can be a strategic boon for businesses. These discounts entice customers to buy more, leading to increased sales and higher average order values. The allure of getting a better deal encourages shoppers to make larger purchases, fostering brand loyalty.

Moreover, volume discounts help clear excess inventory swiftly and effectively, making room for new products. In the fiercely competitive BFCM market, these discounts offer a clear and compelling way to differentiate your business and gain a competitive edge, as customers seek out the best deals and value propositions. Transparent communication of the discount structure is crucial, ensuring customers understand the benefits and driving conversions.

2. Percentage Discounts

Percentage discounts, a tried-and-true pricing strategy, involve reducing the price of products by a specified percentage. During the BFCM season, these discounts are important for businesses. Well-recognized and trusted by consumers, phrases like “20% Off Storewide” or “Get 15% Off on Select Items” effectively stimulate purchasing decisions and create a sense of urgency, driving customers to act swiftly.

The flexibility of percentage discounts is a key advantage, as they can be strategically applied to specific products, product categories, or the entire store, aligning with diverse marketing goals. This not only attracts and retains customers but also helps businesses optimize sales and revenue during the heightened shopping frenzy of BFCM, making them a fundamental tool for retailers.

3. Buy One, Get One

“Buy One, Get One,” commonly referred to as BOGO, is a popular discount strategy where customers are incentivized to make a purchase by offering them an additional item for free or at a reduced price when they buy a specified product. For instance, a promotion might read, “Buy one Bag, get the second one at 30% off.” The application of BOGO deals during the biggest shopping festival of the year – BFCM can yield several advantages for businesses. These promotions not only attract and engage customers but also encourage them to buy more products, effectively upselling and increasing the average transaction value. BOGO deals are especially effective during BFCM, where customers are actively seeking value and opportunities to save money, making them a compelling choice for retailers looking to maximize their sales and profits.

4. Bundle Discounts

A bundle discount is a pricing strategy that offers customers a reduced price when they purchase a combination of related products or services together. This approach encourages customers to buy more by providing them with a cost-saving incentive for bundling items.

During the BFCM, bundle discounts can be highly advantageous for businesses. By strategically combining complementary products and offering discounts, retailers can increase their average order value and boost sales. Shoppers during BFCM are often looking for deals and value, making bundle discounts a compelling proposition. It not only attracts customers but also enhances their shopping experience, as they perceive increased value in acquiring a set of related products at a discounted rate. This strategy can contribute significantly to a retailer’s success during the highly competitive BFCM period.

5. Tiered Discounts

Tiered discounts are a pricing strategy where customers receive increasingly larger discounts as they spend more during a promotion or sale. For example: 10% Off on Orders Over $100” or “20% Off on Orders Over $150. When applied during the biggest shopping festival of the year, tiered discounts can offer several benefits. Firstly, they incentivize customers to purchase more, increasing the average transaction value and overall revenue. This can help businesses maximize their profits during the peak shopping season. Secondly, tiered discounts create a sense of urgency, encouraging customers to take advantage of the higher discounts by making larger purchases. They also enhance customer loyalty as shoppers feel rewarded for their loyalty and spending, potentially leading to repeat business. Lastly, tiered discounts can differentiate your brand from competitors, making your BFCM offers more attractive and memorable, ultimately driving higher sales and customer satisfaction.

6. Free Gifts

Providing complimentary gifts with purchase is an excellent strategy to astonish customers while enhancing their overall buying experience. This approach not only augments their purchasing satisfaction but also increases their likelihood of making a transaction. In addition to elevating customer satisfaction, these gifts effectively promote new products, encourage repeat patronage, and amplify the word-of-mouth marketing for your business.

7. Discount vouchers

Discount vouchers, also known as coupon codes or promo codes, are a widely used promotional tool that provides consumers with a specific discount or offer when making a purchase.

During BFCM season, discount vouchers offer several compelling benefits. Firstly, they attract price-sensitive shoppers and entice them to make purchases they might otherwise postpone. This drives increased sales and revenue, as customers are motivated by the potential savings. Furthermore, discount vouchers can help businesses track the effectiveness of their marketing efforts, allowing for data-driven decision-making and fine-tuning of future campaigns. They also encourage customer loyalty, as shoppers are more likely to return to a store that consistently offers such savings. Lastly, during the highly competitive BFCM period, voucher codes can make a brand stand out, drawing more attention and foot traffic to your online or physical store, ultimately boosting your profitability and brand recognition. You can send discount vouchers directly or as gifts via email to customers


In conclusion, mastering discount strategies on Shopify is a paramount endeavor for retailers aiming to conquer the Black Friday and Cyber Monday (BFCM) shopping extravaganza. The BFCM season presents a unique opportunity for businesses to drive sales, engage customers, and bolster brand recognition. Leveraging tactics such as tiered discounts, free gifts, and discount vouchers can be a game-changer, as they not only attract eager shoppers but also enhance customer loyalty and satisfaction. By fine-tuning these strategies and crafting compelling offers, Shopify merchants can not only dominate BFCM but also lay the foundation for long-term success, ensuring a lucrative future beyond the holiday season. It’s a dynamic dance between profitability and customer delight, and when executed with finesse, it paves the way for retail success.

Read more: Top 13+ Best Shopify Discount Apps

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