5 Tips To Improve Your Checkout And Increase Your Sales
Before you start changing anything on your checkout page, ensure you have a crisp understanding of all the problems that need to be addressed. Going at this blindly might do more harm than good. Make use of Google Analytics, heatmaps, and A/B testing to determine friction and drop-off points and implement relevant changes to improve the conversion rate.
Below we give you 5 reliable tactics you can try for yourself.
1. Offer Free Shipping
Having your customer pay for shipping is 1 of the biggest mistakes I see with dropshipping stores and that is also the biggest conversion killer…
In 2022, buyers are starting to take free shipping for granted. High shipping charges are one of the main cart abandonment reasons (about 65%), so it’s best to be transparent about them upfront or, when possible, remove the additional fees entirely. I can guarantee you that this will increase your conversions immediately.
2. Skip the mandatory registration
More and more users expect to have the guest checkout option when they proceed to the payment page. You can also offer the option to log in via social networks or Gmail or ask them to register on the thank you page if you’re trying to collect more data, but be sure to remove the registration barrier in order to increase conversions.
3. Offer multiple payment options
It’s a good idea to display payment options as early as the product page to avoid causing frustration later in the process. The wider the choice of different payment gateways, the more chances are your customers will complete their journey.
4. Help buyers feel more secure
Minimizing the risks involved in online shopping will help your customers follow through with their purchases. You can do that by adding security seals and payment logos as well as offering a money-back guarantee or free refunds option.
5. Add the “Save the cart” option
Allowing your buyers to quickly and easily resume their shopping by providing the option to save the entire cart or individual product for later will increase the odds of them returning to complete the order.