Top 6+ Shopify Apps For Microsoft Shopping

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As e-commerce continues to thrive and evolve, integrating with powerful platforms like Microsoft Shopping becomes increasingly important for Shopify merchants aiming to stay ahead of the curve. For Shopify merchants looking to expand their reach and tap into the vast potential of Microsoft Shopping, the right apps can make all the difference. With a plethora of options available, it’s crucial to identify the top Shopify apps specifically tailored for Microsoft Shopping. In this article, we’ll explore the top 6+ Shopify apps that empower merchants to seamlessly integrate with Microsoft Shopping, optimize their product listings, and maximize their sales potential.

Here is the list of the best Shopify apps for Microsoft Shopping in 2024:

1. Diginius: Microsoft Shopping

“Diginius: Microsoft Shopping” is an innovative application engineered to revolutionize your Bing Shopping campaigns. Leverage the unparalleled expertise in Microsoft technologies to unveil the boundless potential of Microsoft Shopping audiences seamlessly. With the intuitive feed management system and exhaustive performance analytics, effortlessly create, manage, and refine your Bing Shopping campaigns for optimal results. Dive deep into comprehensive reporting, meticulously tracking shopping metrics and campaign performance, empowering you to make informed, data-driven decisions. Save valuable time, enhance performance, and skyrocket your ROI with Diginius: Microsoft Shopping.

Pricing: Free to install. Additional charges may apply.


  • Create a Microsoft Merchant Centre account directly in-app.
  • Generate and manage Microsoft/Bing Shopping feed directly from your store.
  • Detailed Microsoft Shopping campaign reports and insights.
  • Unlimited product feed.
  • View accurate product margins by automatically tracking live ad costs.


2. Microsoft Shopping Feed

Microsoft Shopping Feed app is your ultimate solution for boosting sales and expanding your customer base. Seamlessly submit product feeds of any magnitude and watch your revenue soar with Microsoft Shopping Ads (formerly Bing Ads). Effortlessly sync your product feed with your Microsoft Ads account, unlocking access to both free and paid listings on Microsoft Shopping. With the user-friendly setup feature, your feed will automatically sync, empowering you to effortlessly reach new customers and maximize your sales potential. Whether you have 10 products or 10,000, there are no constraints on the size of your catalog. Additionally, tailor your feed effortlessly with custom rules to exclude specific products and variants. Experience unparalleled efficiency and efficacy with the Microsoft Shopping Feed app.

Pricing: $9.99/month. 14-day free trial.


  • No feed size limits. Upload your entire product catalog, no matter how large
  • Exclude products and variants based on vendor, product type, price, etc
  • Works with every country and currency supported by Microsoft Shopping
  • Reach new customers with free and paid listings


3. Microsoft Channel

Microsoft Channel app – your gateway to effortlessly expanding your business reach and connecting with millions of potential consumers through Microsoft Advertising. Designed specifically for Shopify merchants, this innovative tool facilitates seamless integration with the Microsoft Search Network and Microsoft Audience Network, allowing you to tap into a vast audience of individuals navigating both work and personal spheres. With a straightforward onboarding process, you can effortlessly showcase your products through a combination of paid and free listings, targeting consumers who are primed to make online purchases. Harness the power of free listings to automatically feature on prominent Microsoft platforms like the Bing Shopping tab and the Microsoft Start Shopping tab, maximizing your visibility and engagement with eager shoppers. Elevate your business presence with the Microsoft Channel app and unlock unparalleled growth opportunities.


  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real-time reporting


4. FeedAPIs For Bing Shopping /MS

“FeedAPIs for Bing Shopping / MS” app is the ultimate solution for effortlessly optimizing your product feeds, implementing UET tags, and launching Smart Shopping Campaigns on Microsoft Ads.

With this advanced app, you can seamlessly synchronize optimized product data feeds across 96 countries, spanning 69 different currencies and supporting 35 languages, directly to your Microsoft Merchant Center Store. Tailor product titles, descriptions, and types to maximize visibility and effectiveness in Microsoft Shopping ads.

Leverage the power of Microsoft Ads UET Tracking Tag setup to enable dynamic remarketing tagging and precise conversion tracking, ensuring you capture valuable insights into your campaign performance.

Additionally, utilize the Promotions Feed Tool to effortlessly create and submit promotions feeds for specific products or your entire inventory, enhancing your ability to attract and engage customers effectively.

Experience the epitome of efficiency and performance with FeedAPIs for Bing Shopping / MS, revolutionizing the way you manage and optimize your Microsoft Ads campaigns.

Pricing: From $4.99/month. 21-day free trial.


  • Submit optimized product data feed to your Microsoft Merchant Center Store.
  • Enable conversion tracking & dynamic remarketing using Microsoft Ads UET tag.
  • Create new or manage existing smart shopping campaigns for Microsoft Ads.
  • Robust filters & bulk edit options to optimize product data feed.
  • Create and submit merchant promotions feed for specific or all products.


5. Shopping Feeds & Ad Management

Shopping Feeds & Ad Management is the all-in-one solution for effortlessly expanding your product reach, driving valuable traffic, and boosting sales across popular ad channels.

With this cutting-edge app, you can streamline your marketing efforts by automatically building and submitting product feeds to renowned platforms such as Google, Microsoft Ads, Meta/Instagram, Pinterest, and more.

Effortlessly manage and optimize your Shopping ads for Google Ads, Microsoft Ads, and Meta/Instagram, all from a single, user-friendly platform. Say goodbye to juggling multiple tools and platforms – with Shopping Feeds & Ad Management, everything you need is right at your fingertips.

Gain valuable insights into your campaign performance with in-app feeds and ad reporting, providing detailed breakdowns across each channel. With Shopping Feeds & Ad Management, you’ll have the tools and insights necessary to maximize the effectiveness of your product marketing efforts like never before.

Pricing: From $24/month. 15-day free trial. Additional charges may apply.


  • Automatically build and submit your Shopify product feeds.
  • Real-time feed issue reporting helps keep your feeds healthy.
  • Leverage this app’s features and tools to optimize your ad management.


6. Muzaara Bing Shopping Feed

Muzaara Bing Shopping Feed is the ultimate tool to seamlessly connect your products with the Microsoft Merchant Center and launch optimized Smart Shopping Campaigns.

Expand your product visibility by listing your products on the Bing/Microsoft Shopping network, connecting directly with eager-to-buy customers. With Muzaara Bing Shopping Feed, you can effortlessly create Microsoft Smart Shopping campaigns directly from your Shopify dashboard, streamlining the process for maximum efficiency.

Experience unparalleled insights into your campaign performance with auto-installed tags and a comprehensive reporting dashboard, allowing you to monitor Return on Ad Spend (ROAS) and optimize your strategies with precision.

Elevate your marketing efforts and maximize your sales potential with Muzaara Bing Shopping Feed, your gateway to success in the Microsoft Shopping network.

Pricing: Free


  • Auto Sync your products with Microsoft Ads – Content API
  • Create targeting smart shopping campaigns
  • Setup UETs to track sales and easy-to-read reports



The top Shopify apps highlighted in this article offer a diverse range of features and functionalities, catering to the varying needs of merchants looking to expand their reach and drive sales through Microsoft Shopping. Whether it’s optimizing product feeds, launching Smart Shopping campaigns, or gaining valuable insights into campaign performance, these apps provide the tools and resources necessary to thrive in the competitive e-commerce landscape. By leveraging these top Shopify apps, merchants can unlock new opportunities, reach a broader audience, and ultimately, achieve greater success in their e-commerce endeavors.

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