Top 5+ Best Shopify Customer Segmentation Apps

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As we know, understanding and effectively engaging with customers play a pivotal role in nurturing relationships and boosting sales. With the robust platform that Shopify provides, leveraging customer segmentation apps not only optimizes marketing strategies but also captures customer preferences, behaviors, and patterns. These tools serve as the compass guiding businesses toward personalized marketing approaches, ultimately fostering stronger connections and enhancing the overall shopping experience.

The quest for the most effective customer segmentation apps on the Shopify platform is a journey vital for any e-commerce entrepreneur looking to harness the power of tailored marketing. This article explores a curated selection of the top 5+ customer segmentation apps, each designed to revolutionize the way businesses understand and engage with their diverse customer base. Whether you’re a burgeoning startup or an established enterprise, these apps offer a gateway to insightful data-driven strategies that can transform your e-commerce endeavors.

Here is the list of the best Shopify customer segmentation apps in 2024:

1. Loyal | Customer Segments

Through the utilization of robust data analytics, specifically focusing on customer behavior in terms of purchase recency, frequency, and monetary value, you can precisely categorize and tag your customer base. By seamlessly integrating this data with Klaviyo, you can craft finely tailored marketing campaigns and experiences that cater to individual preferences, thereby bolstering customer loyalty and amplifying sales.

This innovative application streamlines the process, empowering you to effectively expand your business by reaching out to the most relevant audience with compelling, tailor-made messages. Take the plunge and witness the tangible impact on your business firsthand.

Pricing: Free

Rating: 5.0


  • Customer Segmentation – Segment customers by their loyalty
  • Store Analytics – Monitor your customer lifetime value and retention rate
  • Automatic Customer Tagging – Directly in Shopify
  • Weekly Email Summary – See how your customer base and retention changed weekly
  • Integrations – Sync segments into your email marketing tools like Klaviyo


2. Segments ‑ Data Driven CRM

While Shopify lacks the ideal CRM tool, many merchants now engage customers across various channels, extending beyond mere email and SMS outreach. Segments is a revolutionary solution combining CRM functionalities with advanced analytics. This system ensures a seamless and unified approach to targeting customers across diverse platforms such as Klaviyo, Meta, Attentive, TikTok, and Google. Effortlessly create, monitor, oversee, and synchronize customer segments with unparalleled simplicity. What’s more, this foundation rests upon a robust data platform crafted by former LinkedIn data scientists, revealing lucrative customer segments within your data.

Pricing: From $99/month. 14-day free trial. Additional charges may apply.

Rating: 5.0


  • Start with 50+ prebuilt segments including RFM and behavioral segments.
  • Powerful AI guides and assists you in creating unlimited custom segments.
  • Explore interactive customer journey maps based on first & second purchases.
  • Sync your segments to Klaviyo, Meta, Google, TikTok and more.


3. Metorik: Reports & Emails

Metorik is your indispensable partner for seamless reporting and email automation. Metorik offers a comprehensive suite of features encompassing reports, segments, carts, exports, emails, and much more.

Throughout your eCommerce odyssey, Metorik stands by your side, equipping you with the essential tools necessary to not only attract new customers but also keep your existing ones actively engaged, leading to increased sales. Leveraging Metorik’s adaptable reporting system, you can construct personalized dashboards, charts, and invaluable insights that specifically cater to your store and its unique requirements.

From effectively segmenting customer cohorts to facilitating customer exports, from accurately calculating profits to effortlessly accessing reports, and from re-engaging lost customers to efficiently recovering abandoned carts, Metorik emerges as your ultimate and unwavering co-pilot, guiding you through every stage of your journey.

Pricing: From $20/month. 30-day free trial.

Rating: 5.0


  • Reports with the most important KPIs to help you make data-driven decisions.
  • Create segments with unlimited filters for custom reports and data exports.
  • Increase sales with abandoned cart and post-purchase email automation.
  • Set product, transaction, shipping, and advertising costs — and see your profit.
  • Connect multiple Shopify stores to your account for multi-store reporting.


4. Reveal: Customer Data & NPS

Harness the power of your data to effectively segment your customer base, enhance retention strategies, and acquire high-value customers by using Reveal: Customer Data & NPS app. Utilize tools such as Net Promoter Score (NPS) and Recency, Frequency, Monetary Value (RFM) analysis to elevate the Customer Lifetime Value (CLV).

Omniconvert’s Reveal is the key to unlocking optimal strategies for fostering new growth, whether in terms of acquiring, retaining, or cultivating customer loyalty. This tool serves as an invaluable resource for both experimenting with and refining your business model, offering an advanced approach to eCommerce that aligns with your business objectives and optimizes time utilization. Moreover, it empowers you to elevate your performance, keeping a vigilant eye on crucial metrics, thereby saving your team valuable time and facilitating more informed decision-making.

Pricing: Free plan available. 30-day free trial. Additional charges may apply.

Rating: 5.0


  • Dynamic Audience Builder – Improve Meta & Google ad campaigns by using RFM
  • RFM Customer Segmentation: identify the best clients & treat them accordingly
  • Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
  • Buying Habits reports – Find your best and worst-performing product SKUs by CLV
  • Advanced Reporting: track what truly matters to become Customer-centric.


5. ECPower Customer Segmentation

ECPower Customer Segmentation app helps you enhance Customer Lifetime Value (CLV) through strategic segmentation, craft segments tailored to customer behavior, and seamlessly synchronize with various tools to enhance repeat marketing efforts.

Streamline your workload by transforming hours of Excel work into a simple, one-click process. Kickstart your journey with over 30 ready-to-use templates, allowing you to create behavior-based segments and devise pathways toward cultivating loyal customer relationships. Effectively manage CLV, repeat rates, order values, order counts, and purchase intervals within each cohort and segment.

Effortlessly sync these segments across diverse tools, enabling you to closely monitor revenue and conversion rates within each segmented group.

Pricing: Free plan available. Additional charges may apply.


  • Intuitively create behavior segments from 30+ templates, including RFM.
  • Combine product, tags, and channels using AND/OR, filter by Nth, count, and period.
  • Manage metrics by segment: Size, CLV, AOV, Order Count, and Buying Cycle.
  • Assign Shopify Tag to sync with any tools. Track the revenue of the campaign by segment.
  • Analyze metrics by cohort, per segment. Download in CSV.



In conclusion, the top 5+ best Shopify customer segmentation apps serve as indispensable assets for businesses aiming to thrive in the digital marketplace. Their robust features, data-driven insights, and the ability to customize marketing strategies contribute significantly to refining customer targeting, enhancing experiences, and ultimately driving business growth. Embracing these tools not only streamlines the segmentation process but also ensures a more tailored, customer-centric approach, thereby solidifying a competitive edge in the dynamic world of e-commerce. By incorporating these top-tier Shopify apps into their strategy, businesses can harness the power of data-driven insights, fostering stronger relationships with their customers and ultimately propelling their success in the competitive e-commerce market.

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