The Best Ad Attribution Apps For Shopify

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Effective advertising is crucial for success. However, understanding the impact of your advertising efforts and attributing conversions accurately can be a complex challenge. This is where ad attribution apps come into play, providing Shopify merchants with invaluable insights into the performance of their marketing campaigns.

In this article, we delve into the tools and solutions that empower merchants to track, analyze, and optimize their advertising efforts. From multi-channel attribution to real-time analytics, these apps offer a comprehensive range of features aimed at helping businesses make data-driven decisions. Let’s navigate the landscape of ad attribution apps, highlighting key features, benefits, and considerations to assist Shopify entrepreneurs in maximizing the effectiveness of their advertising strategies. Whether you’re a seasoned e-commerce professional or just starting your online business journey, this guide will illuminate the path to more informed and successful marketing endeavors on Shopify.

Here is the list of the best Ad attribution apps on Shopify in 2024:

1. TrueROAS ‑ AI Ad Attribution

TrueROAS ‑ AI Ad Attribution is the ultimate solution for precision in tracking and attributing results to Meta, Google, and TikTok ads. Bid farewell to missed orders and embrace unparalleled clarity in revenue sources, ensuring you never lose sight of your campaign’s impact. TrueROAS empowers you with True Data, offering not only accurate attribution but also the potential to optimize ad spend and gain a significant competitive edge.

Experience the efficiency of faster data updates, facilitated by the cutting-edge Promethean attribution model. With TrueROAS, testing becomes a breeze, enabling you to scale your operations more predictably. What sets this app apart is its commitment to ethical tracking in a GDPR-friendly manner, ensuring compliance while providing comprehensive insights. Save valuable time by effortlessly incorporating product costs, and watch as TrueROAS automatically converts diverse currencies into a unified view, simplifying your data analysis and revealing the complete picture of your advertising landscape. Step into a new era of advertising precision with TrueROAS on Shopify.

Pricing: Free to install. Additional charges may apply.


  • AI Ad Tracking & Attribution
  • Customer Journeys for each order
  • Creative Breakdown
  • Product Analysis


2. UTM Hero ‑ Ad Attribution Tool

UTM Hero ‑ Ad Attribution Tool is the ultimate solution that revolutionizes the way you track and analyze UTM codes for every purchase on your Shopify store. In the post-iOS14 era where attribution has become a challenging guessing game, UTM Hero emerges as the beacon of clarity. This app consolidates all UTM codes into a user-friendly table, presenting comprehensive data to enhance your marketing performance.

Why settle for uncertainty when UTM tags offer the most accurate attribution data? UTM Hero is crafted to be the world’s greatest UTM data tool, ensuring you no longer need to navigate the ambiguity of marketing attribution. In the 2022 update, this app introduced a powerful tracking script that goes beyond, providing valuable insights such as the Site Visitors Count. Step into the future of precise attribution with “UTM Hero ‑ Ad Attribution Tool.”

Pricing: Free plan available. Additional charges may apply.


3. AI Analytics & Ad Tracking

Enhance your AD ROAS through cutting-edge server-side pixel tracking and attribution with InCharge—an indispensable tool designed for ambitious e-commerce enterprises seeking to thrive in the post-iOS14 landscape. InCharge empowers business owners to seize control of their marketing efforts, delivering unparalleled scalability and precision in data analytics.

Tailored specifically for e-commerce, InCharge goes beyond conventional methods to elevate your advertising and sales performance. Harness the power of first-party data through advanced tracking, surpassing the accuracy limitations of traditional ad platforms. Gain access to invaluable insights into the customer journey, attribution models, and a wealth of other critical metrics.

InCharge’s sophisticated capabilities allow you to seamlessly unify customer touchpoints across various platforms, creating a cohesive narrative that drives specific actions. Elevate your marketing strategy with InCharge and unlock a new realm of data-driven decision-making for sustained growth and success.

Pricing: From $49/month. 14-day free trial.


  • Advanced Tracking | Fix poor ad attribution by ad platforms for reliable scaling
  • Creative Analytics | Aggregate & measure 1000s of ads to spot trends in seconds
  • Cross-Platform Insights | Consolidate data for a complete campaign view.
  • Conversion API | Send data to ad platforms with server-side tracking.



In conclusion, these ad attribution apps are not just tools; they are indispensable allies for Shopify entrepreneurs navigating the complexities of online advertising. By providing accurate attribution, optimizing ad spend, and unraveling valuable data insights, these apps serve as catalysts for success in the competitive digital marketplace. As businesses chart their course for growth, incorporating these apps into their toolkit is not merely an option but a strategic imperative for staying ahead, maximizing ROI, and ensuring sustained success in the dynamic realm of Shopify e-commerce.

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