How To Increase Traffic To Blog on Your Shopify Online Store
The blog is one of the ways to help customers reach your online store through search engines. Through the blog, you can introduce to customers your products through articles. Leveraging the blog helps you a lot in business and marketing strategy.
Here are some of the proven strategies and traffic tools that can help you boost readership and increase traffic to your blog and from there can increase the conversion rate.
1. Write better titles
The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.
2. Know your niche
While you may be interested in sea life, exotic travel destinations, Little League baseball, and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read, and what specific messages you want to convey.
3. Include photos
Studies have shown that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site. Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws.
At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn, and the other major social networks. Make it easy for readers to spread the word.
5. Retweet past content
We aren’t all looking at Twitter at the same time, so when you share a new blog post link, the majority of your fan base won’t see it the first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.
6. Invite guest contributors
When others write for your blog, you add more content that you didn’t have to write yourself. As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.
7. Add video
Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.
8. Conduct give-away events
Create fun theme days such as “Free Book Fridays” where your readers can win a prize by submitting a comment or sharing your link via social media. You can provide prizes yourself or invite companies to donate or sponsor these promotions.
9. Cross-promote to your mailing list
Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.