How Small Businesses Can Build Their SEO Strategies amid the Pandemic
Small businesses are among those struggling to keep their head above water because of the COVID-19 pandemic. Without foot traffic, their sales have been dwindling, forcing some of them to file for bankruptcy. This presents the perfect opportunity for small business SEO strategy since everyone’s shopping online. It’s an effective way to make your business land on the first page of the search results.
Investing in SEO for small business is something worth exploring because it’s cheaper compared to paid advertisements. The ROI doesn’t take that long, too. Add to that the fact that SEO helps boost the credibility of small businesses that appear on the first page of the search rankings. Take a look at some things you can do to boost the engagement on your website and social media pages:
Keep Your Clients Posted
If you are already having a good client base, it is most important for small business to keep their website and business pages updated. In these uncertain times, concrete and reliable information is of high value so you need to keep your clients in the loop. If you change your business hours, let them know by updating your profile. That way, they won’t take it against you if they don’t receive replies during certain hours of the day. You can also tell them about precautions that you are taking to prevent the spread of COVID-19. This way, they won’t have to worry about buying items from you.
Boost Your Online Presence
Since there’s lesser in-store traffic, you have more time to work on your online content. If your website is outdated, now’s the time to come up with ways to make it better. Amp up your SEO for small business by doing your research and taking the time to get to know your audience. What search keywords do they often use? What platform do they spend most of their time on? Are they more interested in looking at photos? What if you make some good infographics and include them? Sit down with your team and exchange ideas on how to improve your visibility online. Create an SEO plan that will allow you to be efficient in catering to your customers’ needs during the pandemic. This will show them that you’re not just about the money and you genuinely care for the people who support your business.
Target Keywords that are Related to COVID-19
Speaking of keywords, you can make use of the ones that are related to the corona virus but be cautious to use only those keywords which Google allows and not giving any wrong information to your readers. Its okay to use long tail search terms, but that will have you design your content marketing strategy. These days, it’s wiser to go for niche-specific, long-tail corona virus related searches to boost your search rankings. This will help build your domain authority and increase your network of customers. You can relate those keywords to your business and niche and get the best outcome.
This is just the tip of the iceberg. There are still a lot of things that you can do to improve your SEO. People all over the world are relying on online shops for their daily needs these days. It would be a waste not to maximize this opportunity.