The Ways to Drive Traffic to Shopify Store Free
To be the best Shopify store, the following ways can drive more traffic to your website.
1. Increase Traffic With On-Page SEO
Getting Shopify traffic to your Shopify store requires that you use On-Page SEO. Using SEO to get traffic to your website free is a way of fine-tuning your websites to increase the chances of ranking highly in search results for relevant keywords. Through that, you build constant organic traffic and customers can find your store online.
2. Boost with Internal Links
Selling on Shopify and guarantee Shopify traffic requires that you create lots of content. In order to create lots of internal links, you have to have lots of internal pages, using anchor text, link deep, links that are natural for the reader, follow links, etc.
3. Generate Referral Traffic
Referral traffic helps any visitors coming to your site directly from any links to be placed on other sites, rather than directly or from search engines. With this referral traffic, you could generate referral traffic from industry thought leaders, HubSpot, StumbleUpon, LinkedIn, Twitter or Facebook.
4. Leverage Google Search Ads
Google Search Ads offers great value in your traffic-boosting stockpile as it targets new shoppers while remarketing to previous site visitors. To do this, use Dynamic Search Ads (DSA) tool which matches your product pages or site to potential shoppers who are searching for your products.
5. Engage in Email Marketing
Email marketing is still one of the most cost-effective ways of driving traffic to your online store. Include automatic and weekly marketing/value emails in your traffic-driving strategies, and above all, should be sent to segmented mail lists.
6. Optimize your Shopify store site
To get traffic to your website free, increase your Shopify traffic as well up the amount of time that traffic spends on your store, you need to ensure that your online store is optimized. The strategy includes compressing images, good page and site flow and function, and faster loads times.
7. Use Long-tail Keywords
Long-tail keywords are an important part of your SEO practices and your Google Ads campaigns. If you want to outrank your closest competitors, know what shoppers are searching, keep your campaigns and content highly relevant, and ensure your content is valuable, long-tail keywords are crucial.
8. Send Free Samples to Bloggers and Influencers
A study has shown that Instagram gives brands circa 25 percent more engagement than any other social media platform and that it increases Shopify traffic and generates a higher degree order value than Pinterest, Facebook, Twitter and TikTok.
9. Engage in Facebook Campaigns
In terms of ranking, Facebook Campaign comes second after Google when you want to get traffic to your website free and improve your Shopify traffic. Run cold traffic campaigns to attract new shoppers, remarketing campaigns to attract previous site visitors and customers. Use any of the following: Facebook Dynamic Product Ads, Multi-Product Facebook Carousel Ads, Facebook Collection Ads, Abandoned cart remarketing campaigns (using Facebook pixels), or Facebook Messenger Ads.
10. Pro-actively Engage in Twitter Campaign
You don’t need to start your Shopify store before engaging people on Twitter. One tool you can use on Twitter when you log in is Followerwonk, and you can search for relevant keywords in bios and profiles.
11. Start an Online Store Blog
It is important you put budget and effort into creating and maintaining a blog section on your site to generate Shopify traffic. eCommerce blogs are both invaluable to building SEO and also is used to drive traffic to your website free with PPC and social campaigns while providing useful information for your target audience.
12. Open Your Blog Up to Guest Posts & Feature Influencers
Having a blog for your Shopify store allows you to write valuable posts that feature influencers in your niche, which in turn can help you get your content pushed to new audiences. This step could by way of allowing up-and-coming influencers or partner businesses to create relevant content on your blog or creating share-worthy content.
13. Participate in Guest Blogging on Other Sites
You need to position your brand as an expert in your niche. And o do this, you have to create helpful guest blogs on other websites while ensuring you are also increasing traffic to your online store. The idea here is to offer tips, guides, or helpful content that is well-written and to limit your links to one or two per post.
14. Build a Review Stream
Customer reviews are more than just a conversion tool or a mere conversation. They constitute a great way of improving search rankings and thus increasing Shopify traffic. Content increases in new reviews mean a new increase in the site content. Increased site content means better SEO.
15. Use Google Shopping
Google Shopping helps you to take over Google Ads as a Shopify store owner. It also forms an absolute means of driving Shopify traffic. The amount of targeted traffic you get depends largely on the way you structure the shopping campaign, and splitting them into high, medium or low priority is a great way to achieve the target.