How To Create Social Media Marketing Videos Using InVideo

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Videos on social media are all the rage now. You would be amiss if you open your favorite social network’s timeline and get past to the bottom without witnessing video content. Marketers have hopped on this trend and are actively churning out video content to promote a service or product.

Even complicated data may be transformed into interesting and engaging content through videos. An overwhelming 75% of the online information comes in the form of a video. With the increasing usage of mobile telephones and tablets, individuals exchange more videos than all the text and image sharing combined.

A well-crafted video increases brand remembrance since it appeals to all kinds of people. People who view brand-related videos recall 95% of the message compared with only 10% when they read the same message conveyed using textual content.

A social media marketing video may increase user engagement and CTR by as much as 300% and consumers spend more time on the website and social media pages that feature at least one video.

Search engine algorithms also have been tuned lately to favor video content over any other content. With videos on your website, your SEO will increase and your visitors will probably remain on the site longer, enhancing your retention rates and decreasing your bounce rates.

You may be a business, brand, publisher, marketing agency, or person; it’s about time you include video into your content strategy. So, if you are looking for ways to create a social media marketing video, let me introduce InVideo.

It is an advanced platform that can help you in easing out your video creation journey. This post culminates the steps involved in crafting a social media marketing video using InVideo.

How Can InVideo Help you in Crafting Exquisite Social Media Marketing Videos?

InVideo is a video editing and creation platform that transforms content from premium themes, pictures, and music into professional videos. You may either convert your blog or any textual content in video, or you can use a ready-made template on the site to start building your own using a blank canvas.

InVideo is ideal for video editing novices. If you’re stuck, it offers an easy-to-use interface with plenty of assistance videos. You may use this platform to create marketing videos for your company or customers.

The platform is perfect to take your brand strategy up to the next level for small businesses, agencies, marketers, and publications. This amazing tool allows you to quickly produce marketing videos, promotional videos, YouTube videos, social videos, product videos, content videos, and more.

You get access to a collection of over 3 million royalty-free pictures and videos from premium sources such as Shutterstock which makes InVideo perhaps the most compelling Instagram video maker. To help you find a stock video or a picture, a search box is available to input a search term. You can also upload your own media elements and integrate them into any video you like.

In addition to pictures and videos, you can also add a music track that best fits the story of your film from the intuitive media panel available to users.

Once you’ve done storyboarding, you may use the advanced editor to add the last finishing touches, which is very versatile and enables you to control elements such as transitions, layers, and animation-specific durations. Once the video is finished, you may preview it and, if everything is well, export it to obtain a digital copy.

You may also link your social media profiles to InVideo so that you can move your videos straight to your respective channels. This is helpful if you create a video for your ads on social media. Now, let’s move on to the steps for creating social media marketing videos using InVideo.

Steps to Create Social Media Marketing Video Using InVideo

Using InVideo to craft social media marketing videos is easy, even if you are a novice in the video creation and editing arena. The intuitive interface more or less pushes you to explore your creative horizons and bring your imagination to life.

If crafting social media marketing videos is your end goal, the pre-existing template collection can be your holy grail. Now that we are ready to craft appealing marketing videos using the platform, follow the below-mentioned steps to get things started.

  • The first step towards creating social media marketing videos is to open InVideo’s website and log in using your credentials. If you don’t have an account, you need to create one at this step.
  • Once you are logged in, you will be presented with a template library. If you are starting from scratch, start by choosing a template that best suits your requirements. There are hundreds of templates to choose from.
  • After you have finalized a template, you can start adding custom media elements such as graphics, audio, images, etc.
  • You can now add transitions, animations, or other special effects to your videos to make your social media marketing video more appealing to the viewer’s eye.
  • Finally, make changes to the fonts, text styles, colors, and customize your video further. Download the video and post it on any social media platform you like.


Crafting social media marketing videos may be a tricky affair if you don’t have the right tools. With solutions like InVideo, half of your work is already done, and you just need to tailor a video that meets your creative taste.

InVideo has all the features of a high-end professional video editor, with the flexibility of a cloud-based custom video solution. So, what are you waiting for? Log in to InVideo and start crafting exquisite social media marketing videos today!

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