April 2020 Selling Guide
Spring is in the air! And with it, you’ve got a whole host of holidays for design and marketing inspiration. Sure, there’s the big Easter weekend, but we can name a few more opportunities that you may have overlooked!
April Fools’ Day (April 1)
For all the fun-lovers out there, let the holiday’s festive and joke-filled spirit inspire your designs. April Fools’ has gotten increasingly popular over the years with many businesses joining in on playing harmless “pranks” on the public. You won’t need to take things this far—let your products do the talking.
Call-to-actions for April Fool’s Day
- You’d be an April fool to miss this one! Shop our latest collection.
- It’s no joke! Shop April Fool’s gifts, now 20% off.
- Don’t be fooled. We have the best selection of April Fool’s gifts. Shop them now!
If you’d like more tips focused on the April Fools’ Day, head over to the April Fools’ Day Selling Guide.
420 (April 20)
Both marijuana smokers and non-smokers recognize “420” as a national celebration for cannabis counterculture. The term can be traced back to 1971 in Marin County, CA where five students at San Rafael High School would meet at 4:20 p.m. by a statue of chemist Louis Pasteur to partake. While marijuana has proliferated mainstream culture today, it also means you have a wider audience to reach.
PRO TIP: At the moment, 22 states have legalized medical marijuana while 11 (plus DC) have legalized recreational marijuana. The 11 include Alaska, California, Colorado, Illinois, Maine, Massachusetts, Michigan, Nevada, Oregon, Vermont, and Washington. In 2018, California took the top spot for market size.
Calls To Action for 420
- We’re lighting it up this week with a special 420 promo. Don’t miss out!
- High, we’re having a sale. Shop it now!
- It’s high time we had a sale. Check out these special 4/20 promos!
Arbor Day (April 24)
Arbor Day is an annual observance that celebrates the role of trees in our lives by promoting tree planting and care. While it’s a formal holiday in Nebraska, many countries have also adopted a similar observance around springtime.
Calls To Action for Arbor Day
- Make like a tree and leaf into this Arbor Day sale!
- Our new Arbor Day collection will have your friends green with envy. Shop now!
- Tree hugger? Say it loud and proud with our latest collection!