4 Quick Tips For Product Images
Quality of product images affects your conversion rate. Small, blurry and low-cost images makes your product impossible to sell. Some quick tips how to do it better:
1. Keep your listing simple and consistent
Look at the product listings of big brands like Nike, Apple and so on. You see it? White backgrounds, the same angle of view on the products, same style. Everything looks organized as if you were looking at a store exposition.
2. Customers want to see what they are buying
When it comes to online shopping, one of the biggest causes of consumer purchase resistance is the inability to visualize a product. You should have a minimum of 2-3 clean shoots with white background and at least 1 lifestyle shot. Close-ups are good idea too, if your product have some special features or textures. Aim for eight images per product
3. Size matters
Your pictures should be of the highest quality but keep in mind optimization too. Big image = big size, which means longer load. Customers doesn’t like to wait too much, for example Amazon found that if their pages were to slow down by just one second, they would lose $1.6 billion a year. Shopify’s own recommendations are 1024 x 1024 at 72 dpi (dots per inch resolution).
Aspect ratio matters too. When your customers swipes between images with various aspect ratio, there can be page content moves and so on. Sometimes this looks unprofessional so be aware.
4. Capture all possible product configurations
In addition to showing a product from every angle, it’s important that eCommerce images show every possible version of a product that shoppers might order. If, for example, you’re selling three different sizes of lotion, you’ll want to include images of each bottle. If you’re selling a pair of pants in four colors, you’ll want to show each.
If you’re selling configurable products (like furniture or clothing), capturing images of every possible iteration can be an overwhelming task. In those instances, it may make more sense to tap into the power of virtual product photography, which lets you produce images with the help of software.
Hope this helps to realize basics of product images in ecommerce and their influence on coversion rate! I’ll be grateful for any feedback or discussion.