Push eCommerce Sales With Social Commerce
As e-commerce continues to boom in recent years, “What is Social Commerce?” is one of the most frequently asked questions.
As defined by Wikipedia, Social Commerce is a subset of electronic commerce (e-commerce) that includes social media and online communication platforms with the goal of supporting users. In interacting and buying and selling products online. In other words and easier to understand, Social Commerce is all about social networking platforms in the context of online shopping.
According to DP World (a United Arab Emirates multinational logistics company based in Dubai), it is expected that by 2023 the overall e-commerce industry will account for more than 22% of total global retail sales. This is a positive signal that businesses are proactive in digital transformation early. But to maintain a competitive advantage, each business needs to take advantage of the tools available at the right time, in accordance with the operating model.
Here are some suggestions to help e-commerce businesses and brands that own online sales websites effectively promote sales with social e-commerce.
1. Pay attention to the quality of Product Content
Content is one of the deciding factors for a successful social commerce campaign. Nowadays, the advertising information of businesses appears a lot on social networks. These businesses include both traditional businesses and online businesses. This also means a lot of competition. And if you want your business to stand out, leave a good impression on customers, it is imperative that your content is really unique and attractive.
Content, besides being highly accurate and fresh, must also be unique and different for your strategy to be highly effective and reach more customers.
2. Focus more on Website Interface
Besides focusing on content, the interface is equally important. If the content helps convey the information you want to promote to customers, the interface will do the job of attracting customers to your business or brand.
A user-friendly interface, beautiful, eye-catching design will make you look different and stand out from the competition. Besides, don’t forget that your interface must be compatible with most devices and browsers because today, most customers will access your website in many different means such as mobile phones, tablets, etc. computers,s, etc
3. Focus SEO in the vicinity
Although online business will not be limited to geographical locations, which means buying and selling will be done across countries and different regions. However, according to the survey, customers still prioritize and choose businesses closer to their location.
Add your brand and store to Google My Business – My Business; create blog posts or local social networks; Optimizing sales websites and applications with keywords related to your province, city, area, or vicinity is what you need to do to SEO in the vicinity most effectively.
Social networks are increasingly popular, almost all of your customers or potential customers use at least one social network. Take advantage of this to promote your business through social networks. This tool will help you reach a wide variety of customers of different ages.
Each platform has its own strengths and weaknesses. Depending on the needs, audience, and industry, each business can adjust its social commerce strategy and choose the appropriate platform. This will definitely be a tool to help you promote sales effectively.