Christmas 2018 Selling Guide

Get prepared for the largest retail event of the year

Christmas is a massive retail holiday. Sales reached $658 billion last year with the average American buying 14 gifts (see stats here). There are only 2 months left until Christmas! Now is the time to prepare for increased sales.

2016 Christmas season statistics via NRF

As you can see above, 61% of Americans plan to buy clothing and accessories for Christmas, making it the largest gift category. Consumers plan to spend an incredible $936 per person, with $461 spent on family and the remainder spent on friends, coworkers and others.

PRO TIP : Your Christmas campaigns don’t have to just be gifts. In fact, 56% of shoppers plan to take advantage of Christmas sales and buy for themselves (data via NRF).

Call-to-action ideas for Christmas

General Christmas CTAs

• Shop Santa’s favorites. Spread that holiday cheer with great seasonal buys.
• Order now before Christmas arrives!
• Give the gift of warmth this year. Shop brand new sweatshirts and hoodies.
• Deck the halls with these amazing Christmas deals!

Shoppers buying for themselves

• Rock around that Christmas tree in style. Shop the look now!
• Treat yo self this Christmas with fresh holiday apparel and accessories.
• Bring some merry to your Christmas with this perfect holiday shirt!

Early shoppers

• Black Friday not your thing? Shop now and land sweet deals on great Christmas gifts.
• Why wait for Cyber Monday to land some amazing Christmas deals? Shop now and save.
• Not a fan of the Black Friday madness? Buy early and still save big for Christmas.
• Get a head start on holiday shopping with our exclusive early-bird sale.

Expressing urgency

• XX% sale! Exclusive Christmas promo! Buy now before time runs out!
• Christmas time is here! Buy now before our offer ends!
• Our seasonal sale only comes once a year! Shop today and save!
• Order early so it can arrive in time for Christmas!

For husband/wife or boyfriend/girlfriend

• Find the perfect gift for your Jingle Belle. Shop our top holiday designs.
• All they want for Christmas is you, and maybe a new sweater ?
• Share your love this Christmas. Shop now.

From parents to children

• Is your kid a [niche here] fan? We’ve got the perfect gift!
• Keep the magic of Christmas alive. Dress your kid for the happiest season of all.
• We’ve got the cutest looks for your kiddo! Shop our holiday sales now!
• Kids growing too fast? They’ll love this custom shirt/sweater for Christmas.

Source: Teechip’s Blog