5 Most Common Reasons Your Online Store Fail
Being a business owner, you always want to bring the best experience to your customer. That will make a good impression on customers and locate your brand in their minds. But, even though you’ve been well prepared, sometimes there will still be unexpected incidents, affecting the shopping process of customers, making customers unhappy, and that inadvertently go against your wishes. One of the most common problems is a website error, which not only affects your customers but also greatly affects your sales. Let’s find out the causes of your website error to fix this situation.
Here is a list of the most common reasons your website fail:
1. Your Website Is Too Slow
Page load speed is one of the criteria to help evaluate the ranking of a website on the search engine bar. The slow loading of the website has greatly affected the user experience because they cause discomfort for customers when they have to wait for the website to display the content for too long. This leads to a bounce and a visit to a competitor’s site. According to a study from the US, 51% of online shoppers in the US claim web speed. If the speed of a website is too slow, they will not want to buy. A slow-access website will cause a “poor” user experience. And such sites deserve a drop in rankings.
2. Mobile Incompatibility
Today, the majority of customers use mobile phones to access websites, and buying and selling activities also take place on this type of device. This means, if you don’t want to lose this large customer base, your website must be responsive and compatible with all types of mobile devices. It will be inconvenient when customers have a shopping need but cannot access your website, in other words, you are leaving this good opportunity to your competitors just because your website is not compatible with all devices.
3. SEO Compliance Ignored
90% of users search for information before making a purchase decision. Every year more than 2 trillion queries are generated on Google. From the above figures, it can be seen that a sustainable SEO strategy will be a powerful tool to generate many quality leads and reach out to target customers. However, there are many businesses that ignore this important factor, which will bring their website’s search rankings to a higher rank.
4. Poor Website Design
No one can deny the importance of designing a business website. No matter what industry the company or business is in, the use of a website in combination with an online marketing strategy is an inevitable trend that most businesses use. The biggest goal of the business is to achieve the highest profit with the smallest possible cost and to do this, it is necessary to invest in a separate website design for the business to improve its competitiveness and position. A brand is an important and extremely necessary need. Investing in a professionally designed website will make your business stand out from the competition.
5. Broken Website Links
This can be considered the worst thing because it pushes customers away from you. Imagine in a competitive era, finding customers is already a very difficult problem, but getting them to buy is even more difficult. It’s bad when customers have trusted and visited your website but can’t access it. Make sure, you should always monitor and make sure your website is working properly, the links are free of errors, in case the pages have errors and are under maintenance, you can add links to direct visitors row to another direct page.