The Formula for A Successful Dropshipping Store
“Dropshipping on Shopify platform has expired?“. This is a complicated question, it is difficult to have a definitive answer.
On the one hand, dropshipping is getting harder each day. With increasing competition, the world of dropshipping is increasingly crowded. There’s even research showing that anywhere, 90% to 99% of new dropshipping stores fail within the first few months.
On the other hand, the best dropshipping stores have found a way to successfully crack. The people who run these stores are working hard to adapt to the times and are constantly trying to learn to do better.
So if you’re trying to start an online store and want to get rich quick, dropshipping may not be for you. But if you are willing to work, innovate and be open to new ideas that will help you adapt to the growing competition, you still have the opportunity to build a successful store.
In this article, let’s take a look at what Shopify stores are doing to stay ahead of their competitors.
What are the best Dropshipping stores on Shopify doing to be successful?
Find the your niche
As mentioned above, the competition is increasing? With so much competition, running a general store of products ranging from sportswear to video games may not be as feasible as before. There are many good general stores out there, find right customer segment to join the market for, which will probably bring you long-term benefits.
Instead of being a store with all kinds of products, it offers a very lack of variety for each specific product. You provide an extensive product inventory for each segment that can help establish a brand known as the store for everything in your market.
Dog Pawty is a dropshipping store focused on all things related to dogs.
From honoring dogs with themed jewels to dog toys, Dog Pawty has them all. This website is aimed at dog lovers and offers customers a unique place to shop for all their pet needs.
Create product photos
The product photos are the first highlight to impress your customers when they come to your store. If you have good images, this gives you one more plus point!
While product images from AliExpress can accomplish original task, taking your own product photos can give you an edge over other competitors.
Taking pictures of your own product helps you create a unified look and feel about your store, whether it’s just wallpaper, lighting, etc.
You can also set the product on, use and take pictures of the product in use. By doing this, you can tell customers the purpose and ideas for using the product.
18 Karat Wholesale has a great list of products with an even better product image. The photos are not only eye-catching, but also tell you what the product looks like and how much space it will take up in your home.
What is the proper niche if you don’t know how to target your marketing? Fortunately, advertising has become a lot easier with services as Facebook Advertising or Google Adword. Using customer interests, you can pay for Facebook to target certain audiences with ads that are right for them.
Targeting a certain audience may not be enough. The best dropshipping stores use ads that attract customers’ attention, be it a nice product photo or a video showing how the product works.
You can refer an article here: The Facebook Ad That Generated $253K in Sales.
Not only is this link about advertising, they also provide you with step-by-step instructions on how to become a big push.
It shows you how to best showcase your products while looking for the audience to advertise.
Be open and honest with customers about return policies, shipping time and customer service
The best dropshipping stores have a transparent return policy, which is very important for customers to understand the return process.
Whether you have zero risk return policy, faulty return policy or 30-day return policy, you don’t have to answer any questions. Let it be a place on your website for customers to see. By that way, you can ensure customers won’t feel hesitant to place an order.
Having no return policy where it is easy to find can result in negative feedback from customers.
Customers want to trust the company they are buying the product from. That is why the most important thing is that you are open and honest about the shipping time when you ship goods from AliExpress or overseas suppliers. A product may take several weeks to ship, especially if they do not support ePacket shipping. That is why you need to let customers know in advance that shipping time can be quite long.
In this day in age, some companies offer two-day free shipping of products, so customers may have high expectations of delivery speed. That is why it is important for you to be clear about the delivery time issues for your customers.
If customers have a question, they need somewhere to answer. That’s why having a phone number, email or live chat with your customers is also important. If a customer can’t get a question answered, they may leave negative feedback for your store.
Although all stores are different, the best dropshipping stores start with finding the niche that suits them, creating the best product photos, and effective advertising for their main audience, and transparency with customers about return policy, shipping time and customer service.
Hopefully, with the above sharing, you can know the success direction for your store.